Danone & Nestle launching a slew of new products in health and nutrition segment

 European food giants Danone and Nestle are collectively stepping up new product launches and innovations, a recipe for fending off new competition in the health and nutrition market.

Their aggression comes at a time when Hindustan Unilever is close to merging GSKConsumer brands that it acquired in its portfolio with plans to extending Horlicks into similar nutritional product segments. The integration of Complan after the acquisition by Zydus is also underway.

While Nestle is re-launching Milo, the world’s largest malted food drinks brand, Danone said it has nearly a dozen new products in its pipeline, like low sugar variants, bar and ready-to-drink versions of its health brand Protinex.

“We have been launching about 10 products every year but the numbers we are evaluating this year are far higher and aggressive. In terms of concept, we are testing nearly 20-25 new products but now the chance of success is much higher,” said Himanshu Bakshi, managing director at Danone India. “For us, it’s expanding the market rather than fighting for space as the household penetration of protein is very low.”

Source :- https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/danone-nestle-launching-a-slew-of-new-products-in-health-and-nutrition-segment/70801424

Comments

0