Jamaica Experiencing Strong Tourism Rebound

All India, 9 November 2021: Jamaica is currently experiencing one of the fastest travel and tourism recoveries in the world.

Senior executives of Amadeus, a European-based global travel company that serves as a backbone for the international travel industry have found that the searches and demand for the destination were running 50 per cent ahead of the global average and travel agents led bookings and searches doubling the global average.

The briefing was given by Tom Starr, a vice-president, and Alex Rayner a director of Amadeus at the World Travel Market in London, England. Amadeus’ technology and solutions serves as a backbone and powers the global travel industry including airlines, airports, hotels and railways, search engines, travel agencies and tour operations.

“Jamaica has been doing the right things in the marketplace and the airlines and tour partners are responding in confidence. We also note that average room night stays are longer, and airlines are putting on more capacity to meet the demand. This is very good news for Jamaica, and in many places the news is just not good,” noted Rayner.

Minister of Tourism Edmund Bartlett is leading a high-level team from the Ministry of Tourism and the Jamaica Tourist Board in the World Travel Market, one of the largest international tourism trade shows in the world. Bartlett is joined by John Lynch, chairman of the Jamaica Tourist Board (JTB); Director of Tourism, Mr. Donovan White; Delano Seiveright, Senior Advisor & Strategist in the Tourism Ministry of Jamaica and Elizabeth Fox, JTB Regional Director of the UK and Northern Europe. 

Jamaica will this month start receiving at least 16 flights per week from the United Kingdom, bringing the island back to approximately 100 per cent airline seat capacity as the nation’s tourism numbers rebound.

Bartlett also led engagements and interactions at the World Expo 2020 Dubai, which will result in the opening up of tourism and investment opportunities for Jamaica.

About Jamaica Tourist Board 

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

 This year, the JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) for the thirteenth consecutive year and Jamaica was named the Caribbean’s Leading Destination for the fifteenth consecutive year as well as the Caribbean’s Best Spa Destination and the Caribbean’s Best MICE Destination. As well, Jamaica copped the WTA’s World’s Leading Wedding Destination, the World’s Leading Cruise Destination and the World’s Leading Family Destination. Additionally, Jamaica was awarded three gold 2020 Travvy Awards for Best Culinary Destination, Caribbean/ Bahamas; Best Tourism Board Overall and Best Tourism Board, Caribbean/ Bahamas. The Pacific Area Travel Writers Association (PATWA) named Jamaica the 2020 Destination of the Year for Sustainable Tourism. In 2019, TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.

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