OYO becomes the only Indian brand to bag the exclusive Grand Prix at the 4A’s Jay Chiat Awards 2022

New Delhi, September 21, 2022: Global hospitality technology platform, OYO bagged two Golds, one Silver and a Grand Prix at the most coveted marketing strategy awards, 4A’s 25th Jay Chiat Strategy Awards 2022. OYO was also the only Indian brand to win this prestigious globally recognized honor.

All three of OYO’s shortlists converted to wins. The travel technology major won a Grand Prix prize for their landmark campaign ‘Come To OYO’. Besides this, OYO also won Golds in the Brand Pivot Strategy and National Strategy categories, and bagged a Silver under the Regional Strategy category.

With ‘Come To OYO’, the brand transformed the business and reimagined OYO as a space for all reasons and not merely as hotel rooms. OYO introduced India to a whole new way to access and use the small hotel next door, with 11 different films – each written, narrated and released in a language representing the diversity of India. With strategic yet relatable storytelling, this campaign reimagined the brand and tapped into a whole new customer base.

“Come to OYO is super special. It let us reimagine the brand’s storytelling, which has been strongly embedded in the minds of customers for years together. OYO is not just a hotel, it is a quiet place for a student to study for competitive exams, for friends to celebrate birthdays or enjoy a cricket match together. It is also a second home for those who wish to get their homes painted before Diwali and so much more. This campaign transformed the purpose of OYO, from selling hotel rooms to solving for India’s need for personal space. From WARC to Jay Chiat and more, this product and brand transformation has been awarded globally. Adding to the celebrations, we’re the only Indian brand to win a Grand Prix this year. Couldn’t have asked for more. Big kudos and congratulations to everyone at OYO who went above and beyond to make this campaign a huge success, globally!”

Mayur Hola, SVP & Head of Global Brand

Every year, the company enters a select few excellence awards that recognize marketing strategy, effectiveness, and creativity. The Jay Chiat Awards are hosted by the 4A’s, a national trade association that represents advertising agencies from the USA. These awards recognize and celebrate strategic thinking in marketing, media and advertising worldwide.

Earlier in the year, “Come To OYO” also won a Silver in the Sustained Growth category at WARC; the Global Marketing Effectiveness Award at the Cannes Lions.

About OYO

OYO is a global platform that empowers entrepreneurs and small businesses who operate hotels and homes by providing them with full-stack technology products and services that increase revenue and ease operations; bringing easy-to-book, affordable, and trusted accommodation to customers around the world. OYO offers 40+ integrated products and solutions to patrons who operate over 157,000 hotel and home storefronts in more than 35 countries including India and those in Europe and Southeast Asia, as of March 31, 2021. For more information, visit www.oyorooms.com.

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