Le Creuset’s new purple inspired cookwares.

New Delhi, 30 January 2020: The bright culture of India is best described by the cuisine we eat and the colours it spreads. So what better way to celebrate the colours of India than plating up our culture with the boldest, most vibrant and the pop colour of the year? This year, Le Creuset, the iconic French cookware brand introduces the latest addition to their vivid colour palette. Add vibrancy to your kitchen with Ultra Violet, a new purple inspired colourway that is totally on-trend.

Sometimes a colour just chimes with the mood of the moment: right now, the shade of our times is Ultra Violet. No ordinary purple, it’s bold, bright and brimming with attitude. Modern and stylish, it’s a cool and confident pop of colour in your home.

Ultra-Violet made an impact as Pantone’s Colour of The Year: a key trend spanning across fashion, beauty and interiors alike. Now, this striking yet rich hue is making its mark in the kitchen.

The artistically brilliant shade will make any dish look palatable and is the perfect excuse to get creative in the kitchen. Ultra Violet is an elegantly understated hue, which has deep purplish tones in graduated, nature-inspired shades that are sophisticated, colourful and rich. Le Creuset encourages its patrons to get creative with their culinary thinking, and with its premium range of cookware and serveware in the boundary-pushing colour, you can bring your creative kitchen flair to life.

Cook with Le Creuset’s iconic range of cast iron that is up for grabs in various shapes and sizes, and is perfect to make your choice of delicious sweet or savory one-pot victuals. Any dish from Blueberry Crumble Pie to Vegetable Swirls will look delectable when served up in the ‘ultra-vibrant, ultra-modern and ultra-gorgeous’ range of Ultra-Violet.

So, time to add a pop of colour to your kitchen – go monotone or mix and match hues, and express yourself with Le Creuset’s Ultra Violet range. With Le Creuset, you don’t just see Ultra Violet – you experience it. It’s the new colour for their cast iron cookware, stoneware, mills and textiles. Let your kitchen instill that richness of India and turn the phrase “carry your culture” a reality.

About Le Creuset: Established in 1925, Le Creuset stands tall in the league of cookware brands worldwide. Its premium quality and world-class innovations have allowed itswat to carve a niche for itself in the industry. Its exquisite range covers stoneware, textiles and kitchen essentials, all of which are made available by Le Creuset in vibrant colours.

Among the highlights are the enameled cast iron cookware, multi-ply stainless steel, toughened non-stick, and bakeware, along with its outstanding range of wine accessories. With leading chefs as loyal customers, the brand has proved the serviceability of its durable and versatile range of products, over and over again.

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