SOTC Travel capitalizes on strong pent up travel demand in Bengaluru

Bengaluru, February 18, 2021: In a strategic initiative to capitalize on the high opportune market of Bengaluru, SOTC Travel has announced the first of its kind physical consumer roadshows post the third wave.

Post the positive announcement on easing of restrictions, removal of 7-day quarantine for international arrivals and need for the test on day 8, the company’s internal data reveals strong travel desire from customers in Bengaluru. With the upcoming long weekends, spring break, and summer holidays, a significant number of customers have expressed keen interest to plan their much needed holidays.

The centrally located venue of St. Marks Hotel has been handpicked by the company to offer customers the convenience of walking in with their families/friends on a weekend to avail assistance of SOTC’s holiday experts present on-ground on any health & safety related concerns and value proposition deals to plan the perfect holiday. The Bengaluru market offers significant consumer segments including multigenerational families, millennials/young professionals, honeymooners, and business & b-leisure.

Favourite destinations include:

· Domestic: Kashmir, Himachal Pradesh, Uttarakhand, Kerala, Andamans, Goa, Uttarakhand, Rajasthan, the North East, and domestic cruises

· International: Dubai Abu-Dhabi, Maldives, Switzerland, France, Spain, Finland, United Kingdom, Norway, USA (for valid visa holding customers), Egypt, Australia, and Turkey

Special Offers:

· Buy One Get One – Companion Free across select India & International holidays

· Early Bird offer on select tours

· Holiday Now, Pay on Return

· Risk free holidays (Zero cancellation charges, easy & free rescheduling*, Safety Program in association with Apollo Clinics, Comprehensive Travel Insurance, On Ground Teams & Expert Tour Managers)

Details:

Date: Sunday, 20th February, 2021

Time: 10:00am to 6:00pm

Venue: St. Marks Hotel, 4/1, St Marks Rd, Near Residency Road, Bengaluru, Karnataka 560001

SOTC’s internal survey data reveals that customers from Bengaluru enjoy unique/offbeat holiday experiences like unique stays at tea estates and coffee plantation villas/resort stays; picnic lunches in apple orchards; water sports like sea karting, snorkeling, etc.

Range of holiday options:

· Wellness/Spiritual getaways

· Outdoor adventure activities like trekking, hiking, game drives, rock climbing, and more

· Group Tours

· Customized holidays

· Domestic cruises

· Biking trips

“Bengaluru has always contributed significantly to our holidays business. Post the third wave, we have witnessed strong and growing pent up demand for travel – Indian and International destinations. Our Bengaluru customers enjoy unique/offbeat holiday experiences like eclectic stays at tea estates and coffee plantation; picnic lunches in apple orchards and more, to cater to their preferences we have introduced a range of holiday options from Wellness/Spiritual getaways, outdoor adventure activities, Group Tours, Biking trips and more. While Kashmir remains a top favourite, Himachal Pradesh, Uttarakhand, Kerala, Andamans, Goa, Uttarakhand, Rajasthan, the North East, and domestic cruises are leading customer choices. From international destinations we are seeing a surge in demand for Dubai Abu-Dhabi, Maldives, Switzerland, France, Spain, Finland, United Kingdom, Norway, USA (for valid visa holding customers), Egypt, Turkey, and Australia. Customers holding visitor visas for Australia (Subclass 600) that have expired, or will expire, between 20 March 2020 and 30 June 2022, will be eligible to apply for a future visitor visa, at no extra cost.

Mr. Daniel D’souza President & Country Head, SOTC Travel

Additionally, to restore customer confidence in travel, our itineraries are covered by our “Assured” Safe Travel Program – developed in association with Apollo Clinics, that ensures best in class travel safety protocols covering every distribution, delivery and partner touch point in the travel ecosystem. “TravShield” an upgraded safety commitment of only vaccinated staff and co-passengers among many other precautions, ensure traveller safety in the pandemic era.

Our omni-channel network offers the convenience/options of selecting their preferred mode of contacting us: our holiday apps, portal, call centre or extensive retail outlets pan India. In a special initiative to guide and assist our customers, we welcome our Bengaluru customers in-person for our roadshow, this Sunday, 20th February between 10am to 6pm at St. Marks Hotel and avail special exclusive offers and book their much needed holiday with us.”

About SOTC Travel:

SOTC Travel Limited (Formerly SOTC Travel Pvt. Ltd.) is a step-down subsidiary of Fairfax Financial Holdings Group; held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC India is a leading omni-channel travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel and Foreign Exchange. SOTC was established in 1949. Since then, it has escorted millions of travellers across the globe for more than 70 years to various destinations around the world. A new age innovative holidaymaker, SOTC strives to make holidays a priority for every Indian. ‘We are for holidays’ and we want Indians to prioritize their holidays.

—–

Comments

0