A Bold Journey In Every Sip: Blue Tokai Coffee Roasters Partners With Royal Enfield To Introduce A Dedicated ‘Cruise Blend’

The ‘Royal Enfield Cruise Blend’ crafted with the cruising spirit at heart aims to fuel the ride with its smooth concoction featuring indulgent nutty undertones and subtle hints of chocolate

New Delhi, February 8, 2023: Setting out on a motorcycle road trip is more than just an exhilarating journey. It is a distinctive experience that transcends the ordinary, inviting riders to forge a deep connection with the open road and the pulse of their machines. Translating this experience to a cup of coffee that is crafted to capture the essence of the open road, Blue Tokai Coffee Roasters has partnered with Royal Enfield to introduce a unique coffee blend - the Royal Enfield Cruise Blend.

Whether it is cruising along sun-soaked highways or conquering challenging terrains, this specialty coffee blend brings together a harmonious fusion of flavours from coffee estates in Southern India. Boasting a chocolatey and nutty flavour profile with tasting notes of roasted hazelnut, caramel and raisins, this aromatic blend aims to fuel the ride, while elevating the combination of the open road and a leisurely cruise. To kickstart the collaboration Royal Enfield took 12 distinct explorers and coffee enthusiasts on a ride through the plush terrain of the Eastern Ghats giving them an immersive experience of the journey of coffee from crop to cup at the MSP Gowri Estate. Starting from Bangalore, the ride delved into the rich heritage of coffee, exploring its origins and the captivating stories behind its cultivation.

The 'Royal Enfield Cruise Blend' will be available for purchase starting February 8, 2024 at select Blue Tokai outlets and their corresponding Swiggy and Zomato pages. Join us in celebrating the union of craftsmanship and adventure as we embark on this journey redefine the coffee experience for explorers around the world.

The Royal Enfield cruiser motorcycles - the Meteor 350 and the Super Meteor 650 enjoy love and admiration amongst motorcycle enthusiasts across the globe. The Meteor 350, an easy cruiser, offers a super smooth and refined ride, in and around cityscapes or on that longer cruise out of town. The Super Meteor is a thoroughbred, retro cruiser in every sense. Its design language, geometry, form-factor and the gorgeous 650cc twin engine make it the most stunning, accessible and capable cruiser in the category.

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