A 'Hell of a Win' Burger to Match India's Epic Win: Hellmann's Special Celebration in collaboration with SOCIAL

As the highly anticipated cricket finals came to an end yesterday, emotions were at an all-time high. India played big and won big. Recognizing the significance of this moment, Hellmann's and SOCIAL joined forces to celebrate India’s ‘hell of a win’ and create an unforgettable experience for cricket enthusiasts. Leveraging moment marketing, they have introduced the new, “Hell of a Win” burger to their existing limited-edition menu - Hellmann's Mood Burgers. Curated with insights from Certified Mind-Body Eating Coach, Counselling Psychologist & Integrative Health Coach, Ridhi Golechha, the burgers have been carefully crafted with nutrient-dense ingredients to celebrate every post-match mood.

The Hell of a win burger, topped with a triumphant twist of flavors, is the perfect way to savor India's victory. What sets this menu apart are unique ingredients, packed with nutrients that help every cricket fanatic get into match-ready mood. Hellmann's Mood Burgers truly celebrated the spirit of the cricket season, fueling India’s love for the sport, making it a memorable experience for all.

Hellmann’s Mood Burgers have been specially curated for the month of June, available across 53 SOCIAL outlets and for orders via Swiggy, and Zomato.

Link: https://www.instagram.com/p/C8zyNO7S40k/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

About the collaboration:

Hellmann’s, in collaboration with SOCIAL announced the first-of-its-kind ‘Mood Burgers’ limited-edition menu. The menu has been created especially for the cricketing season, with the burgers crafted to help cricket fans get match-ready based on their pre-match moods.

The menu consisted of 3 variants – The “Eyes on the Prize Burger” will fuel you up; the “Get Charged Up Burger” is for those truly exciting matches; and for the big nerve- racking games, the “Drop the Jitter Burger” will help you get into a delightful match-viewing mood.  

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