A New Era Begins: The Grand Ho Tram unveils endless fun & freedom with 'Quận Vui’

Vietnam, 12^th December 2023 - The Grand Ho Tram, the leading integrated complex in the region, proudly announces the launch of its vibrant new brand identity. Rooted in the values of dynamism, freedom, and fun experiences, this strategic initiative is designed to redefine the art of leisure and solidify The Grand Ho Tram's standing as the ultimate destination for perpetual joy.

'Quận Vui' – The Grand Ho Tram's Vision for Renewal and Endless Fun

In a groundbreaking move, The Grand Ho Tram introduces "Quận Vui," a district of perpetual joy. In the heart of Ho Tram, an exciting transformation is taking place. The Grand Ho Tram, renowned for its excellence in hospitality and entertainment, is thrilled to introduce its new logo inspired by the beauty of the crane and the concept ‘Quận Vui’. This unveiling signifies not just a brand evolution but a strategic leap into a new era.

The standout feature of The Grand Ho Tram in recent years has been its resilience amid the challenges posed by the global pandemic and disruptions in the supply chain. Despite the turbulent circumstances, The Grand Ho Tram has managed to sustain its business operations, actively participating in the government's efforts to combat the pandemic while retaining its workforce to ensure the continuity of business activities under abnormal conditions. As the economy reopens following the pandemic, The Grand Ho Tram has introduced numerous new services and organized various events to promote and cater to visitors, contributing to the overall achievements of the country and supporting the development of tourism in the Ba Ria-Vung Tau province in particular.

Throughout the challenging years, particularly noteworthy for The Grand Ho Tram is its commitment to ensuring the livelihoods of over 2000 employees, diligently fulfilling tax obligations to the state. Faced with challenges, The Grand Ho Tram persistently endeavors to deliver outstanding resort experiences for its customers. A notable testament to this commitment is the introduction of the Ixora Ho Tram by Fusion resort, boasting 164 apartments and 46 villas with 5-star standard. This complements the integrated entertainment complex that features the premier Asian golf course - The Bluffs, a network of 18 restaurants and bars, a cinema, an indoor Game Zone, and three modern spas. Together, these elements redefine The Grand Ho Tram as the new embodiment of 'Quận Vui' — a central hub for unique experiences and boundless joy.

"We're embarking on an exciting journey with 'Quận Vui.' Our commitment to 'Quận Vui' is not just about a brand; it's a pledge to renew and grow. 'Quận Vui' is where the excitement begins, a place where our guests will find endless joy, reflecting our vision for The Grand Ho Tram."

Walt Power - CEO of The Grand Ho Tram

Embodying this vision, "Quận Vui" is a haven where guests can embrace their true selves, revel in diverse forms of fun, and forge connections in a unique and vibrant environment. It's a district where everyone is encouraged to express themselves authentically, comfortably participating in age-appropriate and inclusive experiences.

Right from the entrance of the complex, the image of the crane icon proudly and impressively appears, welcoming every guest into the world of freedom and boundless joy. This bird not only symbolizes the carefree spirit of 'Quận Vui' but also represents The Grand Ho Tram's commitment to environmental sustainability.

The carefully chosen color palette also mirrors the brand's dynamic and youthful spirit. A harmonious blend of vibrant hues leaves a lasting positive impression, setting the stage for an extraordinary guest experience.

The three key commitments of 'Quận Vui' echo The Grand Ho Tram dedication:

●  Fun & Freedom: A pledge to provide guests with rejuvenating experiences that align with the spirit of freedom.

●  Responsible & Caring: A deep commitment to environmental responsibility, caring for the welfare of the ocean, and protecting endangered sarus cranes.

●   Always bringing new experiences: A promise to introduce new, memorable activities, ensuring guests have an exciting and unique stay.

Get ready for Unforgettable Experiences at The Grand Ho Tram in the future

As we embark on this transformative journey, The Grand Ho Tram presented a series of launch events “VUI Fest” on December 2nd. From exhilarating horse race performances to colorful kite flying and the pulsating DJ by the pool party, each event is crafted to appeal to all age groups.

The event unfolded beautifully with the joyful presence of esteemed guests and reputable media agencies in Vietnam, injecting vibrant energy into 'Quận Vui' and leaving behind many beautiful moments.

The unveiling of 'Quận Vui' marks a pivotal moment for The Grand Ho Tram. It is a testament to creating an environment where joy knows no bounds, and freedom is a way of life.

As we look into the future, The Grand Ho Tram anticipates a tapestry of excitement and novel experiences. The festive spirit will continue. To kick off The Grand Ho Tram's year-end festivities, December will host daily lucky draw gift-giving events from the 1st to the 25th. This is an opportunity for everyone to join the 'Quận Vui’ celebrations. Follow The Grand Ho Tram's fan page, witness the unfolding of 'Quận Vui,' and embrace a lifestyle where every moment is an opportunity for endless fun and freedom!

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