A punchy campaign

An Adagio aparthotel made to look like a doll house? We’re all for it! This staging can be seen in the brand’s new TV spot created with the French advertising agency PONK. 

The European leader in aparthotels brings a breath of fresh air to its communication with a video featuring vibrant colors and catchy music. To Brigitte's track ″À bouche que veux-tu″, Aparthotels Adagio invites you for an exceptional guided tour through its apartments and common areas.

In 20 seconds flat the brand explores the interior of a house with no walls illustrating a typical aparthotel. Its cameras go from room to room to show the infinite possibilities offered by these properties. Work in a creative and inspiring setting far removed from the four walls of your office, live moments of complicity with your family, relax in a convivial place, have a drink with friends… Experiences “just like at home″ with the added comfort and services of a hotel! The visit of the life-size doll house ends with images of the living spaces where customers can be seen enjoying the services provided by the aparthotel teams. At Aparthotels Adagio: Stay, live, enjoy!

Since October 6 and for 5 weeks, the campaign will be broadcast on French television and on the web!