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Already an icon in LA, Vegas & Miami, Hyde - sbe Entertainment Group’s American hospitality & lifestyle brand, settles in Australia! On April 1st, the brand opened its 1st address: Hyde Paradiso, one of the most significant new additions to the Gold Coast’s bar & Lounge scene!
From Los Angeles' dazzling Sunset Strip, plush Vegas playgrounds and exclusive arena experiences, Hyde offers a new form of hospitality, rooted in the spirit of discovery, the magic of nightlife and the adventure of encounters.
Its luxurious surroundings and influential artist shows offer guests an extraordinary experience. Hyde seekers are united by their love of lively, social places and their desire for fun, memorable experiences.
Today, the brand is coming to Australia for the 1st time with the opening of its Hyde Paradiso lounge, in the heart of the Gold Coast.
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A fashionable playground for an endless summer!
Cocktails sipped by the sea, tasty Mediterranean appetizers, weekend DJs and incredible views of the ocean... That is what the Hyde Paradiso lounge offers you. Located on the beach of Surfers Paradise, on the 2nd floor of the Peppers Soul Hotel, this spectacular new venue is open day and night. With its warm and lively atmosphere, this address is a real playground by the ocean.
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With 130 seats, a 12-metre-long pink terrazzo bar, a private dining room and its own Sgroppino Bar with Venetian inspiration, Hyde Paradiso adds a Californian sophisticated touch! Tim Philips-Johansson, Australia's most awarded bartender, offers an original and creative cocktail menu, which include the aforementioned Sgroppino and the Top of the Town Punch (which serves 10) as its signatures. From Friday to Sunday, Hyde thrills the city by inviting local and international DJsto dance with its guests until the end of the night.
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The lively lounge came to life under the creative eye of the Australian designer Carlie Milosevic, the woman behind the most-Instagrammable bar Hacienda Sydney. A typical Mediterranean playful decor!
Great projects in the pipeline
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Following Accor's acquisition of a 50% stake in sbe in October 2018, our Group has chosen Australia as the 1st Asia Pacific market to expand its partnership with sbe outside of the US and develop its luxury lifestyle hospitality brand, Hyde.
Australia, a new culinary Eldorado, is quickly establishing itself on the world gastronomic scene. Hyde's opening in Australia allows our Group to expand its offer in the restaurant and bar segment and strengthen its network on an international scale.
Hyde Paradiso lounge comes hot on the heels of the opening of Hyde Hotel and Residence Midtown Miami, a 42-tower property with 60 hotel rooms and 410 sold-out luxury residences, with interiors by award-winning designer, David Rockwell in a building designed by Arquitectonica. Hyde Beach House Hollywood Florida will open in Q2 of 2019 with 352 residences, the 3rd Hyde property in the Miami area. Hyde Hotels and Residences will also expand into the Middle East, with an opening in Doha come 2020.