Aditya Birla Group expands its hospitality play; adds four iconic brands to its portfolio 

Mumbai, 1 August 2023: The Aditya Birla Group's hospitality arm, Aditya Birla New Age Hospitality (ABNAH) has announced a strategic deal to add four iconic restaurant brands— Hakkasan, Yauatcha, Nara Thai and CinCin to its growing portfolio. ABNAH has acquired 100% stake in KA Hospitality Private Limited (KAH), the company that owns the home-grown brand CinCin and franchise rights of the other three global restaurant brands.  The four brands are positioned across the customer value pyramid, spanning the mid market to premium segments. Hakkasan is a Michelin-starred brand serving modern  Cantonese food. Yauatcha is an award-winning dim sum teahouse from London. Nara Thai is a contemporary brand that captures the essence of authentic Thai cuisine. CinCin is a modern Italian brand, designed to reflect the vibe and culture of the Italian “La  Dolce Vita” lifestyle.  

“We continue to  believe in the remarkable potential of the premium casual dining space, spurred by rising  disposable income and evolving lifestyles of the Indian consumer. The intersection of  growing affluence and the desire for new-age, high-quality dining experiences presents an  incredible growth opportunity." “At Aditya Birla New Age Hospitality, our vision  is to create an unmatched portfolio of food and beverage brands within the country. And  bringing the best-in-class restaurants to discerning diners is a crucial step towards fulfilling  that vision. Each of the four brands uniquely stands out while maintaining a steadfast  commitment to delivering exceptional culinary experiences. Dynamism is the lifeblood of  the food industry, and our plan is to broaden the reach of these brands and take these  distinctive dining experiences to other cities across India.” 

Aryaman Vikram Birla, Director, Aditya Birla Management Corporation Private Limited and Founder, ABNAH

KA Hospitality was founded by the late Mr. Kishor Bajaj in 2011, a visionary who introduced  Hakkasan and Yauatcha to Mumbai, with the foresight that India was ready for Michelin grade dining. They built on this vision under the leadership of Karyna Bajaj, who took over  as Executive Director in 2016, by bringing in Nara Thai and creating their homegrown brand  CinCin.  

 "Over the span of twelve years, we have nurtured our family business  with unwavering commitment. We have built KA Hospitality from its very foundation, driven  by passion into a formidable establishment renowned for crafting exceptional dining  experiences. It is with great pride that we now pass the baton to ABNAH, to uphold and  elevate the legacy of KA Hospitality as its future custodians. I have no doubt that they will  excel in the next phase of the business’ growth. Most importantly, I extend my gratitude and  heartfelt appreciation to all team members of KA Hospitality. Their commitment and  dedication have been instrumental in our organization's achievements and success."  

Karyna Bajaj

ABNAH currently operates Jolie’s, a members-only club comparable to the best in the world and spanning across ~30,000 square feet at Worli, in the heart of Mumbai. ABNAH is planning to build premium casual dining restaurant chains across India, a fast-growing segment in the organised food services market. With this acquisition, ABNAH,  promoted by Mr. Aryaman Vikram Birla, has added seven restaurants to its portfolio across  three cities.

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