Aman Rastogi, founder of Zenzi gives his take on why sparkling water is here to stay

In a digitally advanced world, where health has affirmatively taken a backseat, considering the loss of
touch with nature, Zenzi stays true to its Latin origin word meaning “to grow”. Zenzi proudly stands
as India’s first fruit & botanically infused sparkling water brand, and aims to grow healthier
with nature. Today leading a healthy lifestyle is paramount and Zenzi is the perfect alternative for
typically sugar loaded unhealthy soft drinks and juices. With zero calories, sugar, and sodium, Zenzi
adds a refreshing and fun twist to the simple habit of drinking water.

During one of his many trips to India, Aman Rastogi had an acute observation, that sparkling water in
India was practically non-existent and certainly unaffordable where it was available. “With the high
level of diabetes prevalent amongst the population, I knew that the Indian consumer was in the
utmost need of a healthy alternative to soft drinks. There was an opportunity to create a locally
flavoured sparkling water company and that’s how Zenzi was born.” explains Aman.

It’s no coincidence that the mantra ‘growing together with nature’ aligns with Zenzi in its totality. The
brand represents the possibility of mindful healthy choices for a better living and a better future.
Beyond its health and wellness stand, Zenzi aims to provide clean water and improved sanitation for
the underprivileged, hence 1% of sales will be donated to organizations and initiatives that support
these causes.

Zenzi is 100% vegan and offers a variety of premium flavour blends including Lime Ginger,
Watermelon Mint, Lychee Rose, and Mango Hibiscus, these carefully curated flavors blend perfectly
with cocktails and mocktails too. The brand has just launched its Zen pack, an assorted pack of 4 or
12 flavourful waters. With a clear focus on sustainability, the brand’s products are fashioned in
recyclable PET bottles. Zenzi transports consumers to a relaxing guilt-free space that rejuvenates
them and allows them to mindfully enjoy a relaxing moment in a busy day, knowing that they’ve
made a healthy and socially responsible choice.

Putting health and wellness first and giving back to the community is just the beginning for the
brand’s ambitious journey. Zenzi’s absolute effort is to bring each and every individual closer to nature
and to each other, hence Zenzi’s motto is, “Together, let’s Zenzify the world!”

—-

Comments

0