American Brew Crafts on Growth Spree

Acquires 3rd Brewery in Odisha to fuel Eastern India Expansion

Hyderabad, 6^th May 2024 – American Brew Crafts Pvt Ltd (ABCL), a leading brewing company renowned for its exceptional brews, announced its recent acquisition of Denzong Brewery located in Odisha, India. ABCL intends to invest upwards of Rs. 80 Crore for the acquisition and renovation of the brewery.  The brewery has a capacity to produce 2 Lakh cases of beer per month. This will augment the owned capacity installation for American Brew Crafts Pvt Ltd the brewers of award-winning Flying Monkey, Blockbuster, and Karjura range of beer to 8 Lakh Cases per month. This strategic move marks a significant milestone for ABCL and facilitates the expansion of its footprint in East & Northeast India, further solidifying its commitment to delivering high-quality craft beers to beer connoisseurs nationwide. 

The acquisition seamlessly aligns with ABCL’s vision of growth and innovation, propelling the company forward in the dynamic craft beer industry. ABCL ensures quality and consistency by producing beer in small batches. Each batch undergoes meticulous research and is crafted using carefully selected premium malts and hops to ensure a remarkable flavor profile. With this acquisition, ABCL will now operate three state-of-the-art breweries equipped with the latest German Technology located in Andhra Pradesh, Telangana, and Odisha to provide the best brews and maintain a consistent and regular supply across the geographies of operation. 

“We are thrilled to strengthen our presence with the addition of Denzong Brewery into the American Brew Crafts family. The acquisition will help us expand our production capacity and cater to the increasing consumer demand across the region. This will also play a critical role in expanding our reach in the East and Northeastern parts of the Country. We are driven by the commitment to promote the beer culture in India and provide more variety to beer lovers. We have an experienced team of brew masters who carefully prepare and monitor the brews ensuring consistency of taste and flavours batch after batch so that beer connoisseurs enjoy our brews and have a great time.”. What also stands out is our innovative and eye-catching packaging which has garnered rave reviews from the customers and consumers. 

Nagendra Tayi, Director and Chief Executive Officer of American Brew Crafts Pvt Ltd,

About American Brew Crafts Pvt Ltd:

American Brew Crafts Pvt Ltd. was established in 2017 to create alcobev products for a fast-growing economy with relatively minimal options. They acquired breweries from Lilasons Brewery in Telangana and Arthos Brewery in AP and upgraded the infrastructure by installing state-of-the-art German machinery and a packing zone. The current portfolio of American Brew Crafts Pvt Ltd has Flying Monkey, Karjura, and Blockbuster brands of beer.

Flying Monkey has been awarded the Gold for Liquid Tasting, while Blockbuster Ultra Lager secures the Silver for Packaging at Spiritz Achievers Awards 2023.

BlockBuster beer is the only Indian brand to receive Bronze Medal at the 2022 annual Brewski Awards, an international beer competition that recognizes beer brands with extraordinary quality and integrity that resonates with consumers. Blockbuster was the only Indian Beer recognized at Brewski Awards 2022. It was rated as a good solid-tasting beer in the category Australasian, Latin American, and Tropical Style Light Beer.

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