An Untold Secret with cookware of Mandira Bedi revealed in the Indus Valley’s new campaign

May 2022: If there’s a brand that has understood the nuances of healthy lifestyle, it’s The Indus Valley. Known for their range of healthy and toxin-free cookware, the D2C kitchenware brand launched its new campaign with Fitness enthusiast and actress, Mandira Bedi.

Who doesn’t want to lead a healthy lifestyle? While many of us enjoy working out, adopting healthy eating habits and consuming nutritious food to ensure our health is intact, but only a few are aware and invest in the importance of the right kind of toxin free cookware. Focusing on this message, the latest campaign by The Indus valley highlights the importance of leading a healthy lifestyle and draws a parallel between healthy cookware and good health! The brand rolled out a film with Mandira Bedi sharing the secret behind her fitness as she advocates that cookware matters as much as the ingredients used to prepare meals. And when it comes to healthy cookware, there’s only one name for her, The Indus Valley. With the best of tradition and science, 100% food-safe and toxin-free, - these factors are what makes Mandira trust The Indus Valley the most.

The film explores and emphasises the importance of using the right kind of cookware as a certain range of vessels have a toxic coating that breaks down at higher temperatures, affecting the quality of the food. This message is aptly encapsulated in the campaign along with the brand's commitment towards making the lives of people healthy.

“Health and well-being of our customers have always been the raison d'être at The Indus Valley, which is why the brand takes inspiration from wisdom of ancient traditions while simultaneously embracing modern technology to boost health via our products. Through our campaign we strike conversation around Mandira Bedi’s fitness mantra and aim towards generating awareness around healthy cookware being the key to healthy lifestyle.

Madhumita, Co-Founder, The Indus Valley

About The Indus Valley:

Founded in 2016 by Madhumitha Uday Kumar and Jagadeesh Kumar, The Indus Valley is India’s first direct-to-consumer (D2C) startup that focuses on offering 100% healthy kitchenware products. With the current portfolio of more than 230 SKUs in its offering, The Indus Valley is continuously innovating and expanding its product range to increase to 1000 SKUs in the next 24 months. Website: www.theindusvalley.in