Anushka Sharma-backed Slurrp Farm Launches New Instant Noodles – Offering a Nutritious, Millet-Based Variety in The Category

Mumbai, September 2023: Slurrp Farm - a healthy kids food brand backed by Bollywood actor Anushka Sharma- has just launched a new, healthy Instant Noodles which brings nutrient and fibre rich millets (Jowar) and wholegrains to children through one of their favourite foods. s

Instant noodles are the quick, one pot version of regular noodles and enjoy widespread popularity in the snack category. Unlike many of the variants available, Slurrp Farm’s Instant Noodles contain no ultra-processed maida or preservatives, and are air-dried and not fried. 

Available in 2 flavours which kids will love - Yummy Masala and Mild Masala – it’s available at Rs. 35/- (57g) in grocery stores across India and leading e-commerce platforms such as Amazon, as well as on www.slurrpfarm.com. Delicious, healthy and versatile, Slurrp Farm’s new Instant Noodles are a convenient, easy to cook option for a school tiffin or snack which children will enjoy, and mothers can prepare guilt-free.

Slurrp Farm Instant Noodles can be served with a variety of fresh ingredients, adding to the goodness of supergrain millets that they bring to children’s lives through their favorite foods. With the newest addition to the Slurrp Farm portfolio of over 50 healthy SKUs, loved by millions of children, the brand now brings health conscious parents in India a nutritious, high fibre variety of the snack-time favourite that every household loves to make its own.

“By offering these nutritious, millet-based Instant Noodles, Slurrp Farm is bringing a healthier twist to a beloved childhood classic. It's all about making wholesome choices accessible and enjoyable for both kids and parents. This nutritious option is something I am happy to be a part of, and it reflects our commitment to promoting better choices for families”, 

Anushka Sharma, Wholsum Foods (Slurrp Farm) Investor and Brand Ambassador and Bollywood Actor

“We’ve always believed in introducing healthy foods and supergrains to kids through the things they love to eat, and we are excited to launch Slurrp Farm’s new Instant Noodles introducing a nutritious, and delicious, millet-based option in this hugely popular category.  Our new Instant Noodles brings health-conscious Indian parents a zero junk, nutrient and fibre rich version of one of kids’ most loved tiffin, and snack time, foods. While instant noodles are often fried, Slurrp Farm’s are air-dried. Made with Jowar (Millet) and wholegrains they are free of maida and preservatives,”

 Meghana Narayan and Shauravi Malik, Co-Founders, Wholsum Foods – Parent Company of Slurrp Farm

About Wholsum Foods

Founded in 2016 by Shauravi Malik and Meghana Narayan, Wholsum Foods is the parent company of the children’s food brand Slurrp Farm and the recently launched supergrain company Millé. Known for innovative, research based and delicious products, the company mindfully creates food solutions that are backed by science and rooted in traditional knowledge. While the vision for Slurrp Farm was to provide healthy, natural, millet-based food options for young children and their parents, Millé aims to offer healthier and better food alternatives to consumers from all age groups. Both brands currently retail in India through www.slurrpfarm.com and millesupergrain.com, as well as through leading e- commerce and quick commerce platforms such as Amazon, Big Basket, First Cry, and Swiggy Instamart, amongst others. Products are also available across leading modern trade stores in India and the UAE as well as online in the US and UK.

----