Ardbeg ignites a cutting-edge culinary series dedicated to the expression of fire and smoke The Pursuit of Smoke

Mumbai, October 25, 2023: Ardbeg - the renowned Islay Single Malt Scotch Whisky from the house of Moët Hennessy - is proud to announce its innovative and avant-garde culinary series, ‘The Pursuit of Smoke’. This gastronomical adventure into the mystical unknown promises to captivate one’s senses and ignite a passionate exploration of fire and smoke. 

The series kicks off with an extraordinary six-hand dinner hosted at Hakkasan, featuring their esteemed Michelin-star chefs – Chef Andrew Yeo, Corporate Executive Chef Cantonese Brands, Tao Group Hospitality,  Executive Chef Andrew Lee, Hakkasan Abu Dhabi, and Head Chef Gopi Thokra, Hakkasan Mumbai. Collaborating with artists Amitabh Kumar, Studio Moebius, and Noni Mouse, to bring to guests a one-of-a-kind multi-sensory storytelling experience brought to life with stellar projection mapping techniques in an audio-visual wonderland.

Prepare to transcend into the realm of Ardbeg and Hakkasan for a unique adventure with ‘The Pursuit of Smoke’. As guests embark on this mesmerizing journey, they can expect to traverse the peaty hills and moors of Islay, all while sipping on smoky Ardbeg cocktails and savouring the culinary innovations of the Michelin-star chefs. Hakkasan's culinary masters will reimagine iconic Cantonese dishes using fireside and wok-hei cooking techniques, through a tastefully curated eight-course dining adventure, delivering an unforgettable fusion of flavours, complemented with a careful selection of cocktails with Ardbeg 10 Years Old - revered around the world as the peatiest, smokiest, most complex single malt of them all.

Commenting on this first-of-its-kind collaboration for the brand, Ms. Smriti Sekhsaria, Marketing Director at Moët Hennessy India said, “Ardbeg’s ‘The Pursuit of Smoke’ is a luxury multisensorial experience that celebrates ‘smoke and fire’ by bringing it to life in a way never done before! With this campaign we are bringing creativity, technology and gastronomy together and making the consumer stay on top of the transformational dining trends of today. “

Embark on an exploration where fire and smoke take centre stage with tastefully crafted culinary and artistic experiences. Ardbeg and Hakkasan invite guests to indulge their senses and explore the depths of flavour in ‘The Pursuit of Smoke’.

----