Ardbeg ‘The Pursuit of Smoke’ brings luxury culinary theatre to the fore with this multisensorial dining series

Ardbeg and Hakkasan presented a spectacular six-hands culinary voyage into the realm of Islay, where cocktails sing with smoke and aromatic flavours reign supreme

Mumbai, November 02, 2023: Ardbeg - the ultimate Islay Single Malt Scotch Whisky from the house of LVMH – unveiled its innovative and avant-garde culinary series, ‘The Pursuit of Smoke’ via a series of dinners at Hakkasan Mumbai last weekend. This gastronomical adventure into the mystical unknown redefined the boundaries of fine dining, taking guests on an immersive journey into the realm of Islay via a multisensory art experience.

At the heart of this cutting-edge culinary series was an immersive art piece, brought to life via the captivating medium of projection mapping. At the beginning of the dinner, guests were transported to the mystical world of Ardbeg via an animation video projected directly onto their dining tables. This mesmerising film reimagined the journey of crafting the world’s smokiest whisky, set against the backdrop of the enchanted Islay – featuring characters who embarked on ‘The Pursuit of Smoke’. The video tells a tale of rediscovery, resilience, and the cyclical nature of life - an odyssey uncovering the secrets of the enchanted smoke.

Following the projection, the culinary adventure continues with a series of meticulously crafted, smoky courses by Hakkasan’s esteemed Michelin-star chefs – Chef Andrew Yeo, Corporate Executive Chef Cantonese Brands, Tao Group Hospitality, Executive Chef Andrew Lee, Hakkasan Abu Dhabi, and Head Chef Gopi Thokra, Hakkasan Mumbai. Each dish was harmoniously paired with Ardbeg cocktails designed to complement the flavours and aromas, plunging guests deeper into the immersive exploration.

Throughout the dinner, captivating visuals seamlessly interwove with the culinary narrative. This fusion of art and cuisine kept diners spellbound and captivated as they delved into a world where fire and smoke took centre stage.

Commenting on this first-of-its-kind collaboration for the brand, “Ardbeg’s ‘The Pursuit of Smoke’ is a luxury multisensorial experience that celebrates ‘smoke and fire’ by bringing it to life in a way never done before! With this campaign we are bringing creativity, technology and gastronomy together and making the consumer stay on top of the transformational dining trends of today. “

Smriti Sekhsaria, Marketing Director at Moët Hennessy India

Embark on an exploration where fire and smoke take centre stage with tastefully crafted culinary and artistic experiences with Ardbeg ‘The Pursuit of Smoke’

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