Award-winning single malt Glenfiddich encourages experimentation

Collaborates with renowned couturier JJ Valaya for the preview of his photography show, ‘Lahiri’

New Delhi– 12th December 2019: Glenfiddich, the world’s most awarded single-malt whisky came together with the celebrated designer JJ Valaya to host the preview of his photography exhibition, Lahiri.

The exclusive event was attended by well-known personalities from the national capital including Angad Singh Gandhi (India Brand Ambassador, Glenfiddich), AD Singh, Nikhil Mehra, Sunil Sethi, Shazia Almi, Palak Shah among others. The guests were seen appreciating Valaya’s photographs over signature serves from Glenfiddich.

The exhibition, titled ‘Lahiri’ is based on a simplistic approach to portraiture and revolves around select individuals captured in JJ Valaya’s style of photography, dressed in royal resplendence and meanders through 3 chapters which interpret the individuals: As I see them, as the world (probably) sees them and as who they really are.

Angad Singh Gandhi, Brand Ambassador, Glenfiddich India said, “Since inception, Glenfiddich has always been a patron of the art & culture and this partnership reinstates our commitment to artists across the world. Carrying forward this spirit of experimentation and reinvention, Glenfiddich is delighted to collaborate with the veteran designer and cultural enthusiast, JJ Valaya as he innovates with his craft and presents a spectacular collection of photographs through ‘Lahiri’.

He further added, “A close acquaintance of the brand, we have had the honour of hosting him at the home of Glenfiddich in the picturesque town of Speyside, Scotland. As we come together to celebrate this grand evening, let’s raise a toast with the best dram, Slàinte!”

ABOUT GLENFIDDICH, INDIA

Glenfiddich is a single malt whisky owned and produced by William Grant & Sons Distillers Limited, an independent family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of the family. Glenfiddich has gained a reputation for supporting the creative arts in India with various initiatives including the annual Artists in Residence award and World’s Most Experimental Bartender programmes.

ABOUT WILLIAM GRANT & SONS AND GLENFIDDICH

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore D.E.W Irish Whiskey.