BACARDÍ Targets Cocktail Enthusiasts with launch of two Rums BACARDÍ Ginger and Limited Edition flavor BACARDÍ Green Lime

The new flavor profiles by BACARDÍ add an exciting layer to its signature smooth taste, blended for the Indian palate

26^th July 2023, Gurgaon, India: BACARDÍ is set to shake things up with its latest expressions of flavored rums - BACARDÍ Green Lime and BACARDÍ Ginger. Targeted at new-age cocktail consumers who are highly experimentative, creative and curious, these new additions pack familiar Indian flavors and BACARDÍ‘s signature smooth taste into every bottle. 

BACARDÍ Ginger is a combination of BACARDÍ Rum, expertly blended by Maestro de Ron BACARDÍ and the natural flavors of ginger. It has a spicy aftertaste with an aroma of fresh ginger balanced with fresh lime notes and an exquisite taste of BACARDi matured Rum.  Best enjoyed with soda or water, garnished with a slide of lime, BACARDÍ Ginger has been launched in five markets across India and is set to hit more shelves in a few months; and is sure to thrill those looking to add that extra oomph in their cocktails.

BACARDÍ Green Lime is a combination of BACARDÍ Rum, expertly blended by Maestro de Ron BACARDÍ and the natural flavors of green lime. It has an intense and refreshing taste of green lime, subtle aromas of lime zest along with citrusy notes. BACARDÍ Green Lime, a seasonal citrus twist, is available as a limited edition flavor in select markets with tangy and citrusy undertones that can be enjoyed with soda or water.

 “India’s cocktail culture has grown into a vibrant community over the past few years as more new-age Indian consumers unleash their inner mixologist. The 2023 Bacardi Trends Report also helped us identify that there is a stronger desire for better spirits and consumers are driven to seek high-quality cocktails. Keeping our consumers at the heart of everything we do, at BACARDÍ, we are constantly developing new innovations to offer them an exceptional drinking experience each time. In response to these trends, we are delighted to introduce BACARDÍ Green Lime and BACARDÍ Ginger rums in India, perfect for those embarking on their rum journey and seasoned rum enthusiasts alike. As a leader in the white rum category in India, we're always looking to push the boundaries of what our rum can do. With BACARDÍ offering the most mixable rums to elevate the cocktail drinking experience, we are excited to see how these new flavors become a part of celebratory occasions, moments and memories."

Sameeksha Uniyal, Senior Brand Lead, Brand  BACARDÍ, India & SEA

BACARDÍ Green Lime Rum and Ginger Rum has been launched in sizes of 180 ml, 375 ml, and 750 ml bottles. BACARDÍ Green Lime rum is available for purchase in Maharashtra and Karnataka; while BACARDÍ Ginger Rum is available in markets across Maharashtra, Rajasthan, Goa, Karnataka, and Kerala.

About Bacardi: Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 158 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates production facilities in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on Twitter, or LinkedIn.

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