Barista launches #Gogreen initiative on the occasion of World Environment Day

Plans to distribute seeds to customers in association with Detel Foundation

Delhi, 06 June 2019: Barista – a leading coffee chain in India today launches #Gogreen initiative in association with Detel Foundation. As part of this initiative, Barista will be gifting specially packed seeds to its patrons and highlight the measures people can adopt to safeguard environment.

World Environment Day being celebrated on 5th June every year is a prominent UN platform to create global awareness and action towards environment protection. This year’s theme of Beat Air Pollution holds quite a significance.

Commenting on the initiative, Mr. Puneet Gulati, CEO, Barista said: “Air pollution in India has touched catastrophic levels, a large portion of our population being impacted by the same. Since India is home to 13 of top 20 worldwide cities reeling under the impact of air pollution, planting trees is one of the significant efforts to fight against air pollution. Barista’s initiative of gifting seeds encourages people to make positive contribution in improving the green cover. Barista’s Pan India presence allows us to reach across 48 towns and educate our patrons on steps to be taken to develop the green cover. We hope the #Gogreen initiative will be able to make a significant contribution in this direction.”

Mrs. Gitika Bhatia, Founder, Detel Foundation, added:” We are delighted to be associated with Barista in this noble initiative. Protecting the environment is responsibility of every individual and through the #Gogreen initiative, we are encouraging people to plant trees and improve their health.”

The campaign is being rolled out at Barista Cafes pan India coinciding with World Environment Day.

About Barista Coffee Company Limited:

Established in year 2000, Barista Coffee Company is the pioneer of coffee culture in India. The Barista Café chain delivers a truly Italian coffee experience in warm, friendly and relaxed environment. It provides a comfortable place for people to unwind over interesting conversations and a hot cup of coffee. The Barista Coffee Company Limited has over 225 Barista Cafes and Barista Express Kiosks across India including its Franchise partners. Besides India, Barista Coffee also has cafés in locations across Sri Lanka and Maldives.

About Detel Foundation: Detel Foundation has worked towards various socio- economic causes and is dedicated to serving the underprivileged towards the protection of the environment.