Barista launches Hitachi Alphonso Smoothie- A unique marketing approach to drive Brand Buzz

New Delhi, 10 July 2019: Barista today announced the launch of Hitachi Alphonso Smoothie, an innovative marketing partnership with Hitachi Air.

The craving for the King of fruits is all time high. Alphonso Mango, the most sought after fruit is here to surprise Barista consumers in a new avatar. To satiate this mango craving, Barista introduces a Mangolicious creation- Hitachi Alphonso Smoothie. The all new smoothie has the richness of Alphonso mango blended with vanilla ice cream & milk.

Inspired by the cool air philosophy of Hitachi, the drink is commissioned to give patrons the much-needed relief from the scorching heat. The smoothie is deemed as a perfect refresher which takes care of the internal heat while the Hitachi Air conditioner weaves its magic from the outside.

Barista and Hitachi are pioneers in their own fields and are always working towards providing something innovative to its target audience. Summer is the season when people find ways to chill at a place with good air conditioning and sip on to their favourite chilled beverage. With Hitachi Alphonso Smoothie, it’s a unique way for Hitachi to complement the brand message.

According to Mr. Puneet Gulati, CEO, Barista, “We are committed to innovate with our offerings and this time we thought of delighting the taste buds of our consumers with a thick, sinful smoothie made from the seasonal special fruit- Alphonso Mango giving them the authentic mango experience. We are happy to announce this partnership with Hitachi Air. In future, we would like to open up for more brands to put their innovative ideas into action.”

“Hitachi has been doing innovative marketing activities for some time now, associating with Barista is very conscious choice as both the brands are serving same TG and have similar philosophy. Hence, providing the relief from summer in an innovative way is our motto and we are happy to partner with Barista” added Mr. Partha Sen, Hitachi Air.

About Barista Coffee Company Limited:

Established in year 2000, Barista Coffee Company is the pioneer of coffee culture in India. The Barista Café chain delivers a truly Italian coffee experience in warm, friendly and relaxed environment. It provides a comfortable place for people to unwind over interesting conversations and a hot cup of coffee. The Barista Coffee Company Limited has over 230 Barista Cafes and Barista Express Kiosks across India including its Franchise partners. Besides India, Barista Coffee also has cafés in locations across Sri Lanka and Maldives.

About Hitachi Air Conditioning India Limited:

Johnson Controls-Hitachi Air Conditioning India Limited is a joint venture company of Johnson Controls (JCI) and Hitachi Appliances, Japan. Johnson Controls – Hitachi Air Conditioning Company has global presence, out of which India unit is called “Johnson Controls-Hitachi Air Conditioning India Limited”

Johnson Controls-Hitachi Air Conditioning India Limited manufactures a wide range of products under Hitachi brand, such as room air-conditioners (Split & Window ACs) to commercial air-conditioners including Chiller, Cassette Air conditioners , Ductable air-conditioners, Telecom Air conditioners & VRF system. Johnson Controls-Hitachi Air Conditioning India Limited is amongst the top air-conditioning companies in India.