#BAWARCHIBRAR: MX TAKATAK Announces a new property with Chef Ranveer Brar

Mumbai, 3rd February 2022: India’s leading short video app MX TakaTak announced the launch of a new property titled #BawarchiBrar with chef Ranveer Brar, one of the most popular names in the food industry. Starting 5th February with #DesiJugaad - viewers can stream fun and interactive food content pieces that are quick & easy to make like Maggie Golgappa and an egg made on an iron, followed by #BachpanKaPyaar that will take you down memory lane of your favorite dishes as a child and #MainPakaunga where the chef himself will validate and bust some myths around certain dishes and ingredients. Every Saturday at 7 pm, viewers can tune-in to Chef Ranveer Brar’s profile on MX TakaTak and watch the videos.

With almost two decades of rich experience in the food industry, Lucknow-born celebrity chef Ranveer Brar enjoys a huge fan base worldwide owing to his authenticity, relatable cooking tips and fun banter with his fans. An author, reality show judge and a restaurateur - Chef Ranveer still follows traditional cooking techniques, which is what he will bring to the table with a takatak twist on #BawarchiBrar. This is the first time ever that Chef Brar will be experimenting with a weekly drop of videos on any short format video platform wherein he will showcase tips and tricks about food fundamentals, create scrumptious fusion recipes, highlight the history and culture of Indian cuisine as well as indulge in fun trivia.

“As a creator first platform, we at MX TakaTak strive to bring to our community compelling content across categories. Adding to our diverse offerings, we are thrilled to share with our viewers a `new property – Bawarchi Brar on MX TakaTak with culinary maestro, Ranveer Brar. Categorized into three segments, #BawarchiBrar is an attempt to further expand our content buckets by bringing in food, which is an emotion to most people. We are certain that this IP will keep all food enthusiasts entertained and also appeal to viewers who are looking for unique and engaging food content on the platform.”

Parul Menghani - VP & Head of Content, MX TakaTak

“Food excites me at all levels and in all forms and I am extremely excited about Bawarchi Brar on MX TakaTak, especially the themes that we will be exploring with this new property. This is also the first time that I am part of such an interesting short format video concept which makes this collaboration with MX TakaTak all the more special for me. At some point or other in our lives, we’ve all had to be jugaadu when it comes to food and I know, sometimes - I still am. While cooking may seem tedious and intimidating for some, I plan to make it fun through this platform by sharing some of my personal tips and tricks, revisiting our school/hostel days through the dishes I make and even cooking in a kitchen with limited resources. After all, aaya hoon, kuch toh banaake jaaunga! I look forward to interacting with my fans and sharing recipes and experiences from my childhood with them too,” said Ranveer Brar.

Get set to indulge in some fun videos with #BawarchiBrar only on MX TakaTak, from 5th February onwards. Watch new videos, every Saturday at 7 pm, by clicking on Chef Ranveer Brar’s profile here:

About MX TakaTak

MX TakaTak – a short format video app by MX Player is a world-class, home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording amongst others. This app aims to nurture and enable digital enthusiasts to build their own success stories as influencers by enjoying and creating imaginative short format videos across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more. Generating 2 Billion+ videos views daily and home to 21Mn+ unique content creators, this free to use platform caters to 150Mn Monthly Active Users.

About MX Player

MX Player is an entertainment super app that caters to over 200 million Monthly Active users in India, integrating all forms of entertainment on one platform – including video playback, streaming video, music and gaming. Defining “everytainment” for viewers with entertainment that suits every mood, it currently operates on an ad supported model and hosts a wide library of over 2,00,000 hrs of premium content across 10 languages, including a critically acclaimed slate of MX Original/ Exclusives, movies, web series, TV shows, news and audio music. The app is available across Android, iOS, Web, Amazon Fire TV Stick, Android TV and OnePlus TV amongst others.

Having launched its gaming feature in February 2020, Games on MX Player has grown exponentially, and this tournament style slew of hyper casual mobile games is now available across its Android and iOS apps.

From the stable of Times Internet (the digital venture of Times of India, India's largest media and entertainment group), MX Player has now spread its footprints across 13 markets including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, Nigeria and Bhutan. MX has further expanded its business with the launch of its short format video app MX TakaTak - a home-grown platform that offers a wide variety of short form content and creation tools across genres that is home to the largest number of 21Mn+ unique content creators as well as MX ShareKaro that is an easy-to-use file sharing app with rapid transfer speed.

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