Bright and Right coffeehouse with one person, one cup, and one neighborhood policy: Starbucks

HospiBuz Desk

Bright and Right coffeehouse with one person, one cup, and one neighborhood policy

Starbucks has been a constant . It’s the largest coffeehouse company in the world , with more than 24000 locations in 70 countries, nearly half of those in the united states.

Starbucks chairman and CEO Howard Schultz wrote a book with the title “Pour your Heart into it: How Starbucks Built a company one cup at a time”, where he explained that the name of the conglomerate was derived from Starbuck, a character in Moby Dick , one of Herman Melville’s novels.

Starbucks uses round table so that the customers will not feel lonely. In environmental psychology, the round table is much more comfortable and informal for individuals, as well as groups of people,to sit at.

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.

STARBUCKS’ MISSION : to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Today, with more than 17,400 stores in 60 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, they strive to bring both heritage and an exceptional experience to life.

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