Blenders Pride Four Elements Triumphs with Silver at International Whisky Competition 2025

• Recognized for Excellence in Best Blended Indian Whisky Category, Blenders Pride Four Elements wins global acclaim

New Delhi, India – Aug 13, 2025 –Blenders Pride Four Elements – the latest innovation from the house of Seagram’s Blenders Pridehas been awarded with Silver Medal in the Best Blended Indian Whisky category at the prestigious 2025 International Whisky Competition (IWC). This proud and significant milestone marks a testament to the brand's unwavering commitment to pushing the boundaries of craftsmanship and innovation in the premium blended whisky space.

Often hailed as the "Olympics of whisky competitions," the International Whisky Competition stands among the most esteemed and exacting spirits contests worldwide. Gathering hundreds of entries from across the globe, it sets the benchmark for excellence in the industry. What truly sets it apart is its meticulous judging process — a strict double-blind, single-sample tasting format where each whisky is evaluated in isolation, with no indication of its brand, origin, style, or strength.

Amid such intense global competition, Blenders Pride Four Elements' Silver medal win stands as a remarkable achievement. It serves as a powerful endorsement of Pernod Ricard India's commitment to excellence, blending mastery, and product quality in a crowded global arena. Judged by a panel of top industry experts like Master Blenders, Master Distillers, Masters of Whisky, and seasoned tasters, this recognition underscores the depth and significance of this achievement.

India’s premium whisky segment is undergoing a vibrant evolution, clocking a robust 14.8% CAGR over the past three years (Source: IWSR). Even amid inflationary pressures, consumers continue to prioritise quality, seeking more nuanced and diverse drinking experiences. This behavioral shift fuels both premiumisation and experimentation— spurring fresh launches and bold reinventions across the category. In this dynamic, competitive landscape, Blenders Pride Four Elements’ Silver Medal at the International Whisky Competition stands as a powerful testament to its craftsmanship and quality credentials.

Ishwindar Singh, General Manager-Marketing, Pernod Ricard India expressed, “As a true icon, Blenders Pride continues to set the benchmark for quality & craftsmanship in a market shaped by the evolving tastes of discerning Indian consumers. Our newest release, Blenders Pride Four Elements is an expertly crafted blend with four different styles of scotch malts and select Indian grain spirits and offers a refined harmony of complexity & brilliance.

Our Success with Seagram’s Blenders Pride Four Elements at the 2025 International Whisky Competition marks a moment of immense pride for us at a time when we are expanding the footprint of the brand into new geographies across India. This global recognition is a testament to our unwavering commitment to blending excellence & innovation thus creating blends that are truly worthy of being a Master Blender’s pride.”

Blenders Pride Four Elements is a dynamic new expression in the brand’s premium portfolio, inspired by the elemental forces of nature—Air, Fire, Water, and Earth. Meticulously crafted with four different styles of scotch malts and blended with select Indian grain spirits, it offers a refined harmony of complexity and brilliance. Air brings a light, layered freshness; fire imparts depth through precisely toasted casks; water unifies the characters of Indian and Scottish terrains; and earth enriches the blend with the finest quality grains and barley. Together, these elements converge to create a symphony of flavours in every amber drop, an experience defined by the smooth interplay of mellow woody sweetness and the lush vibrancy of fresh, ripe fruits.

Blenders Pride Four Elements is currently available in Haryana, Uttar Pradesh, Goa, Rajasthan, Assam, Tripura & Meghalaya. With its footprint expanding nationwide, the brand is poised to redefine the blended whisky landscape—delivering elevated experiences to whisky enthusiasts.

About Blenders Pride

Launched in 1995, Blenders Pride is the distinguished leader in India's premium blended whiskies segment. It’s a globally awarded brand that is crafted with over 150 years of Seagram’s unmatched craftmanship & expertise in blending whiskies and offers an enviable portfolio ranging from the iconic Blenders Pride Premium Whisky, a premium variant in Blenders Pride Reserve Collection, and now another distinguished flavour expression in Blenders Pride Four Elements.

ABOUT PERNOD RICARD INDIA

Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcohol beverage company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whisky. Some of the eminent brands in white spirits category include ABSOLUT vodka, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to consumers. Seagram’s whiskies are exported to 28+ countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizen by addressing social, economic and environmental sustainability in all key states.