Empowering Retailers, Delighting Consumers and Turning Neighborhood Gatherings into Shared Celebrations

Maharashtra, September 5, 2025: With festive celebrations underway, Maharashtra’s streets, markets, and neighborhoods are alive with color and the spirit of togetherness. Amidst the festivities, Coca-Cola India is celebrating the people and communities who make these moments special, bringing refreshment to gatherings, and adding to the joy that flows through every lane and mohalla during this vibrant season.

Aligned with its ‘Locally Yours’ campaign, the company refreshes gatherings while also spotlighting local enterprises that fuel community life. By providing convenient accessibility to beverages creating multiple touchpoints, Coca-Cola India plays a humble part in making the festive season memorable by turning neighborhoods into spaces of shared joy and belonging.

Bringing this to life, cooling points have been installed at various locations, and local stores are activated to meet festive demand. Together with bottling partner, Hindustan Coca-Cola Beverages, Resident Welfare Associations (RWAs), and kirana stores, Coca-Cola ensures beverage availability to consumers making celebrations a time to rejoice with family and friends.

Adding a unique dimension to the celebrations, Coca-Cola India has also launched the Maaza Society Utsav Ho Jaye RWA Contest, a special initiative for Housing Societies across the Mumbai Metropolitan Region (MMR). The idea is to encourage RWAs to showcase their festive creativity through innovative décor and group presentations, with exciting prizes. The endeavor is to celebrate community spirit by encouraging creativity and participation at the community level and turning festive moments into shared milestones of joy and recognition.

Karan Achpal, Vice President - Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia said, “The festive season is a time when people and communities come closer, and we are humbled to be part of these special moments. Our focus is to ensure beverages are accessible, chilled, and ready to serve at every celebration, while creating economic momentum for thousands of retailers and distributors who are integral to the overall ecosystem. By building stronger supply chains and supporting partners on the ground, our endeavor is to deliver both consumer delight and community growth.”

Vinay Nair, Chief Commercial Officer, Hindustan Coca-Cola Beverages Pvt. Ltd. said, “Our efforts are directed towards engaging with kirana partners and distribution channels to ensure that our consumers find it effortless to get a Coca-Cola beverage. This approach not only enhances consumer convenience but also empowers retailers with the tools and infrastructure that are required to serve more people, more effectively during festivities.

The impact of Coca-Cola’s efforts is best reflected through the voices of kirana store owners who serve as the brand’s closest connection to communities. Their stories highlight how small moments of refreshment create big experiences during celebrations:

Deepak Jaani, Hotel owner: “I have been working with Coca-Cola for 18 years, and am grateful for their support, especially during the festive season. Visitors often ask for Coca-Cola beverages, and we make sure they always find them in our store.”

Khalib, Neighbourhood store owner: “For over 12 years, Coca-Cola has been part of our journey. During festivals, people don’t just come for a cold drink—they stay to chat, creating a lively atmosphere in our store.”

Darshan Jain, Neighbourhood store owner: “We’ve been running our shop for three years in this pandal. To meet festive demand, we added a cooler this year, besides the ones we already have. Visitors especially ask for a cold drink to enjoy during the celebrations.”

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Thums Up XForce, Charged, Fanta, Limca, Sprite, Sprite Zero, Kinley Soda, Rim Zim,  Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water. Premium products constitute Schweppes’ range and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water and packaging initiatives, sustainable agriculture and emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.