Fortune Soyabean Oil Celebrates Monsoon with Pakodas Through Immersive AR Packaging and Rain-Reactive Outdoor Innovation

• Innovative rain-reactive hoardings are installed across key locations in Delhi, Jaipur, and Lucknow. New monsoon special packaging offers AR / AI experience.

TVC Link: https://youtu.be/gSeJ-Qni1Ak?si=SHpkkptN9sIykSKU

Delhi, July 23rd, 2025: After last year’s much-loved monsoon campaign where a rain-triggered hoarding revealed a plate of piping hot pakodas, Fortune is back with another delightful innovation to celebrate the rainy season. This year, Fortune Soyabean Oil returns with a Monsoon Special Pack that turns the rainy season into a burst of flavour, fun, and imagination. Blending nostalgia with next-gen tech, the brand has introduced rain-reactive hoardings—this time alongside an all-new interactive experience powered by Augmented Reality (AR) and Artificial Intelligence (AI) right from the pack itself.

This limited-edition pouch pack features a unique QR code that unlocks a delightful experience powered by Augmented Reality (AR) and Artificial Intelligence (AI). Consumers can scan the pack and create quirky, shareable images of their dream pakoda - be it a rocket, a flower, or something entirely unexpected. It’s a light-hearted way to celebrate the season and get creative with a snack that everyone loves.

Building on the inherent joy of indulging in pakodas during rainy days, Fortune has also installed innovative rain-reactive hoardings across key locations in Delhi, Jaipur, and Lucknow. These eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of steaming hot pakodas on the billboard, perfectly capturing that magical monsoon craving.

Speaking about the campaign, Mr. Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business Ltd, said, “At Fortune, we believe in the joy of home-cooked food and understand the traditions and flavours of Indian households. The Monsoon season in India generally evokes a wide range of emotions and it is also synonymous with comfort food, family gathering and a cozy atmosphere. We aimed to tap into these emotions focusing on Soyabean Oil users in key markets where Fortune already enjoys a strong presence. By integrating AR and AI into our packaging, we’re not just offering product but an experience. It’s a fun and at the same time engaging way to connect with our audience and celebrate the Monsoon season.”

The campaign is being promoted through digital platforms along with eye-catching visibility banners on leading e-commerce platforms, ensuring strong digital presence. On the ATL front, a TV commercial is currently airing across Hindi-speaking markets, Maharashtra, and West Bengal, bringing alive the warm, familiar emotion of enjoying pakodas with loved ones. Complementing this are the print ads, ensuring the campaign resonates across platforms and geographies.

To add culinary credibility and excitement, celebrity chef Amrita Raichand has joined hands with Fortune to highlight how Fortune Soyabean Oil is the perfect partner for making light, crispy pakodas — balancing indulgence with quality.

With the Fortune Soyabean Oil Monsoon Special Pack, Fortune brings together innovation and tradition in the most delicious way. Therefore, as the rains pour and cravings rise, you can scan the pack, spark your imagination, and let your pakoda dreams take shape.

#ARtOfPakodaByFortune #PakodeWalaMausamAaya #FortuneFoods

About AWL Agri Business Ltd:

AWL Agri Business Ltd. (formerly Adani Wilmar Limited) is one of India’s largest Food & FMCG companies, offering a diverse portfolio of essential kitchen staples, including edible oils, wheat flour, rice, pulses, and sugar. Its flagship brand, Fortune, commands trust of more than 123 million households, reaching to every 1 in 3 Indian families. With 24 manufacturing facilities across 11 states, including India’s largest single-location refinery in Mundra (5,000 tons per day capacity), AWL ensures seamless production and distribution. Its extensive supply chain, supported by 97 stock points, over 10,000 distributors and sub-distributors, along with a retail network of 2.1 million outlets, guarantees widespread accessibility across urban and rural India.

Beyond serving retail consumers, AWL also caters the HoReCa and institutional sectors, with staple food products, specialized bakery and Lauric fats, Castor Oil derivatives, Oleochemicals, and value-added Soya products. Its advanced castor oil facilities produce pharmaceutical-grade, and low-moisture castor oil, catering to global markets. Additionally, AWL has expanded into the Home & Personal Care (HPC) segment, offering soaps, handwashes, and multipurpose cleaners, further strengthening its product offerings.