India’s Spirit of Luxury: Smoke Lab Introduces Liquid Gold Vodka with 24-Carat Gold Flakes

Delhi, India – October 16 – Smoke Lab, India’s pioneering premium vodka brand, announces the launch of Liquid Gold, a limited-edition vodka infused with 24-carat edible gold flakes - a first for India’s spirits industry. Bold, rare, and unapologetically luxurious, Liquid Gold marks a defining moment for Indian craftsmanship on the global stage.

Born from a desire to push boundaries, Liquid Gold is Smoke Lab’s most ambitious creation yet - a vodka that embodies purity, celebration, and artistry in equal measure. Every detail, from its golden sheen to its smooth finish, reflects the brand’s relentless pursuit of perfection.

Crafted from 100% pure Basmati rice, Liquid Gold is distilled five times and undergoes a unique Sparkle Filtration process, yielding a smooth, creamy texture with a subtle warmth and a luminous finish. The vodka is designed to be enjoyed neat, on the rocks, or as part of a crafted cocktail, ensuring each sip celebrates the occasion. 

Every pour is designed to turn a moment into an experience, where the visual allure of gold meets the sensory pleasure of India’s finest vodka. It’s the best investment you’ll ever taste.

“Liquid Gold was born out of a simple idea – to take Indian vodka to the next level,”. “For us, ‘Liquid Gold’ represents purity, celebration, and craftsmanship coming together. It’s India’s most luxurious vodka, standing shoulder to shoulder with the best in the world, yet deeply rooted in who we are.”

Varun Jain, Founder of Smoke Lab.

“Liquid Gold is made for moments that matter; whether it’s a milestone, an intimate celebration, or a rare indulgence, this is the bottle you reach for when you want something truly exceptional”, 

Sanya V. Jain, Co-founder of Smoke Lab. 

Within Smoke Lab’s award-winning portfolio, which includes Classic, Aniseed, Saffron, and Green Chilli Mango - Liquid Gold stands as the crown jewel, symbolizing mastery, innovation, and India’s evolution in the world of ultra-premium spirits.

Launching exclusively in Delhi, Liquid Gold will be available only through select venues and experiences, emphasizing its exclusivity and curated luxury. Over time, Smoke Lab plans to expand access to other cities and global markets, always maintaining the same level of rarity and distinction.

With Liquid Gold, Smoke Lab doesn’t just enter the realm of luxury; it redefines it. A true testament to Indian excellence, this is where heritage meets innovation, and every sip shines with a touch of gold.