Indri Crowned No.1 Single Malt; Sets A Historic Record By Selling Over 2 Million Bottles

New Delhi, August 27, 2025 — In a historic feat that reinforces India’s growing presence on the world whisky map, Indri's growth is powering the Indian single malt story and has once again emerged as the fastest-growing single malt brand in the world for the second year running. The sales of our very own homegrown single malt, Indri, touched 2.04 million bottles (1,70,000 9L cases) in the calendar year 2024, making it the largest-selling single malt in India and the fastest-selling Indian single malt globally. Indri sold 1,24,000 cases in India (domestic sales) and 46,000 cases in overseas markets (export sales), making it the first Indian malt brand squarely positioned to compete with global giants on the world stage.

The International Wine & Spirits Record (IWSR), the most trusted and authentic source of data for alcohol consumption worldwide, has anointed Indri as the “Number 1 Malt Whisky in India”, ahead of both global and domestic heavyweights by a wide margin.

“For us, it has always been about liquid quality and customer satisfaction. We have strived to make a single malt that is second to none, while staying true to our heritage and provenance, and keeping Indian ingredients at the core of all our products. We set out to prove to the world that India, too, can produce exceptional spirits and create brands that shine on the global stage. Seeing Indri achieve this feat of selling 2.04 million bottles (1,70,000 9L cases) in 2024 strengthens our belief that our ambition to be among the top single malts in the world is not just a dream but a reality unfolding before us. The sales volume isn’t just a number; it’s an endorsement of our quality and the value we bring to consumers. It makes us proud—not just as a brand, but as Indians—to see our single malt whisky stand shoulder-to-shoulder with the best in the world,” said Praveen Malviya, CEO (IMFL), Piccadily Agro Industries Limited.

Indri’s standout expressions—the three-wood matured Indri-Trini, cask strength Indri-Dru, the iconic Indri Diwali Collector’s Editions (one of the few whiskies that commands a huge premium on the secondary market), and the ultra-premium Indri Founder’s Reserve 11YO—have been consistently winning gold medals and top honours, including the title of “Best in the World” at prestigious global spirits competitions.

Indri’s success can truly be attributed to its unique flavour profile that is imparted by local barley and the distinctive terroir for which we are deeply grateful to our weather, land and country.

With consistent achievement, both maintaining quality and increase in its numbers, Indri continues to be steadfast in its mission to become one of the top 5 selling single malt brands in the world in the coming years.