Lone Wolf Expands Its National Footprint to Uttarakhand

Lone Wolf by Onkara Beverages & Hospitality Pvt Ltd, one of India's fastest-growing premium beer brands, has announced the launch of its Wild variant in Uttarakhand. This expansion represents a significant landmark in the brand's journey towards strengthening its national footprint and introducing its bold, craft-driven brews to their high-potential markets with diverse and rapidly evolving consumer bases.

Since its launch, Lone Wolf has carved a niche for itself in the premium beer segment due to its focus on quality, innovation, and modern brewing. Among its products are Alpha, a refreshing Belgian Witbier; Mavrick, a refreshing crisp 100% malt lager; Wild, a bold and flavour-forward craft brew; and Strong, a robust variant offering a deeper, more intense profile. These reflect the brand's ethos to create contemporary beers to appeal to consumers demanding variety and enhanced flavors.

Atul Kumar Singh, Co-founder & MD Lone Wolf. said, “Entering Uttarakhand represents our commitment to bringing bold, quality craft beer to consumers across India. We look forward to building deeper cultural connections and introducing our brews to new audiences who appreciate authenticity, flavour and craftsmanship. So far, Lone Wolf has been loved extensively by consumers across age-groups, and we are sure that Uttarakhand  will accept our brews with much love and appreciation. ”

This forward momentum has been fuelled by the impressive growth of Lone Wolf over these years. In FY 2022–23, the brand recorded revenues of ₹17 crore, selling over 1.3 lakh cases in its debut year. The following year, sales almost doubled to 2.5 lakh cases and drove revenues past ₹41 crore. In FY 2024–25, Lone Wolf sold 2.8 lakh cases with revenues of ₹51 crore. For FY 2025–26, the company is projecting 3.5 lakh cases and a topline of ₹60 crore, on a strong upward trajectory.

This expansion aligns well with the strategic priorities of the brand in markets that show high demand for premium beverages. Uttarakhand's tourist-driven audience offers the perfect opportunity to connect with consumers seeking refreshing, high-quality brews for leisure and lifestyle-driven consumption.

Leveraging local culture as part of its market entry strategy, Lone Wolf will pursue partnerships from music and art to food and festivals, all the way through community-led experiences. These initiatives further reinforce engagement, build brand affinity, and position Lone Wolf as a premium beer brand so connected to culture as it is to craft. With this expansion, Lone Wolf remains committed to redefining the premium beer landscape in India while offering great craft experiences across the nation.