PATRÓN Becomes The First Tequila Brand To Host Indian Celebrities at Its Iconic Distillery in Mexico

• PATRÓNhosted prominentIndianpersonalities from across film, television, and lifestyle spaces for an exclusivetour of Hacienda PatróninMexico, showcasingitsHandcrafted Ways OF MakingTequila

Mumbai, India, 29.10.24 –In a first-ever undertaking by a tequilabrand, PATRÓN, one of the world’s most renowned super premium tequila makers, hosted prominent Indiancelebrities like Ali Fazal, Neha Dhupia, and others attheir historic Hacienda PATRÓN estate. The visit totheiconic facility in Jalisco, Mexico, included a complete tour of the traditional tequila making process behind PATRÓN's signature super premium tequila. Guests had the opportunity to view the hand-selected blue Weber agave and sophisticated distillation techniques used by PATRÓN, tracing the journey of the spirit from plant tothe final pour.

"We are delighted to have such esteemed guests visit theiconic Hacienda PATRÓN estate inMexico and experience the authentic heritage and culture behind PATRÓN tequila. As thefirsttequilabrandtohost an activity of this nature, we aim to give them a deep dive into the history of PATRÓN tequila and thetequila tradition as a whole, that is the result of decades of craftsmanship. As a means of bringing this experience totequila enthusiasts around the world, we’ve also released a brand film capturing this journey, to let them discover the care and artistry behind each bottle of PATRÓN - showcasing why we are the gold standard intequila.”

Adtnu Tiwari, Category Lead, Premium White Spirits, Bacardi

This latest engagement by PATRÓN aligns with India’s surge ininterest towards tequilain recent years. With young consumers exploring tequilain a variety of forms, and cocktails like the spicy and refreshing Picante gaining popularity, PATRÓN is helping consumers immerse themselves inthe culture and tradition behind their new favorite spirit. Thetour welcomed an esteemed group of guests, including Ali Fazal, Neha Dhupia, Naina Bhan, Meghna Kaur, Nandini Bhalla, Sameer Bawa, Jatin Kampani, Mohit Rai, Rahul Gangwani, and Suneet Verma, alongside brand team members Adtu Tiwari and Aprajita Vij, totheiconic Hacienda PATRÓN estate for an intimate look atthe crafting of PATRÓN’s world-class super premium tequila. 

The Hacienda PATRÓN estate serves as the home of the PATRÓN brand, located inthe Mexican state of Jalisco, which is known for its production of high-quality tequila. By tradition, ​’hacienda’ refers to a large estate, that is managed by the ​’patrón.’ The estate’s location was carefully chosen for a variety of factors such as the mineral content of the soil, the acidity and taste of the water that is used to create thetequila, and its proximity tothe region’s agave growers. The facility today has 14 tahonas or mills, the most in any distilleryinthe world. In 2017, the facility opened its La Casona guest house - inviting visitors toits 20 luxurious guest suites, an in-house restaurant, and the legendary Copper Bar.