Sanjay Dutt’s TIGERFIRE Vodka Lands in Gurugram as Brand Scales India Expansion Across Premium Urban Markets

• Following traction in Mumbai and Goa, the super-premium French spirit taps into Gurugram’s growing cocktail culture and premium consumer base 

Gurugram, 25^th Feb 2026 : TIGERFIRE Vodka, the French-crafted super-premium vodka co-founded by Bollywood icon Sanjay Dutt and entrepreneur Paresh Ghelani, has announced its launch in Gurugram, marking the next phase of its India expansion strategy. Rooted in the ethos of “Never Give In,” the brand draws directly from Sanjay Dutt’s personal journey of resilience and self-belief. Following strong traction in Mumbai and Goa, along with an established presence across premium retail and on-premises channels in the United States, the brand now enters the National Capital Region (NCR), one of India’s most influential luxury consumption corridors.

The Gurugram expansion comes at a time when India’s vodka category is witnessing sustained premium momentum, with industry data indicating nearly 10% year-on-year growth, while premium-and-above spirits are expanding by around 8% in both value and volume, driven by younger urban consumers and a rapidly evolving cocktail culture. With white spirits emerging among the fastest-growing segments across metro nightlife destinations, Gurugram’s experiential on-trade landscape presents a strong strategic opportunity for TIGERFIRE’s super-premium positioning. (Source: IWSR industry data)

Priced at Rs. 2,950 in Gurugram, TIGERFIRE Vodka is produced in France from 100% pastry grade French winter wheat and naturally limestone-filtered groundwater, refined through triple distillation, triple charcoal filtration and micro-oxygenation. Awarded for an exceptional 95/100 rating by the Beverage Testing Institute, the vodka delivers a smooth texture layered with peppery warmth and a delicate smoky finish, crafted for consumers seeking character driven luxury.

Speaking on the expansion, Sanjay Dutt, co-founder of TIGERFIRE Vodka, said, “TIGERFIRE comes from my life. I’ve always believed in never giving in, no matter what comes your way. This brand carries that spirit. Gurugram feels like the right place for TIGERFIRE’s next step, it’s bold, fast-moving and full of people who appreciate quality and individuality.”

Paresh Ghelani, co-founderand the strategic force behind TIGERFIRE's long-term vision, added, “Gurugram represents an important step in our India expansion as we scale TIGERFIRE across influential consumption hubs. With consumers increasingly prioritising quality and experience over sheer volume, the market aligns strongly with our vision for the brand. This launch strengthens our presence in the NCR and reflects our focused approach of building a brand across high-potential urban markets.”

TIGERFIRE Vodka will be available across select retail and on-trade outlets in Gurugram, with plans to expand into key markets across North and South India in the coming months.

For more information, visit https://tigerfirevodka.com/ or follow @tigerfirevodka on Instagram.

About TIGERFIRE Vodka:

TIGERFIRE Vodka is a world-class premium vodka brand founded by lifelong friends Sanjay Dutt and Paresh Ghelani, inspired by the philosophy “Never Give In.” Meticulously crafted in France yet rooted in India’s spirit of resilience, TIGERFIRE Vodka is presented in the signature tiger-eye bottle, with the brand’s name, design and identity drawn from Sanjay Dutt’s life journey and the resilience that defines his story, bringing together French precision and Indian soul. Distilled three times from 100 percent French wheat and refined with limestone-filtered spring water, the vodka offers exceptional smoothness with elegant notes of vanilla, white pepper, and warm spice. Created by Master Distiller ɤouard Daucourt, TIGERFIRE reflects courage, brotherhood and reinvention. Following its successful debut in the United States, the brand is expanding into India as a premium lifestyle spirit, bringing Indian ambition to the global stage.