Smoke Lab: Redefining Vodka, One Experiment at a Time

In a world where most spirits play it safe, Smoke Lab keeps stirring the glass. India’s first homegrown premium vodka brand has never been one to blend in, it reinvents, redefines, and relentlessly reimagines what vodka can be.

Whether it’s Liquid Gold Vodka, shimmering with 24K gold flakes, the Saffron-Infused Vodka that elegantly distills heritage into modern luxury, or the Green Chilli Mango Vodka that captures India’s bold, playful spirit, every creation from Smoke Lab is a daring experiment, a fine balance between science and soul.

“At Smoke Lab, innovation isn’t an idea we chase, it’s who we are,” says Varun Jain, Founder of Smoke Lab. “Every drop we craft carries a thought, a question, a spark of rebellion. We’re not just distilling vodka; we’re shaping experiences that feel as distinct and daring as the people who drink them.”

Born from Indian-grown Basmati rice and distilled in small batches, Smoke Lab’s vodka has built its identity on purity, precision, and play. Each variant reflects a different expression of the brand’s creative curiosity from smooth, classic clarity to flavor profiles that surprise and seduce.

More than just a drink, Smoke Lab has become a symbol of new-age Indian luxury, one that speaks the language of innovation, but with an accent that’s unmistakably homegrown. It’s a brand that doesn’t wait for trends; it creates them.

Because at Smoke Lab, the experiment never ends, it only evolves.

About Smoke Lab:

 Founded in 2020, Smoke Lab is India’s first premium vodka brand, redefining the country’s place in the global spirits industry. Known for its bold, innovative flavors and meticulous craftsmanship, Smoke Lab has consistently pushed the boundaries of what Indian spirits can achieve, creating experiences that are both luxurious and deeply rooted in Indian heritage.