The Coca-Cola India Foundation & Madhya Pradesh Tourism Board Launch ‘Project Clean Destination’ in Bandhavgarh for Sustainable Waste Management

Bhopal, 10th March, 2025: The Coca-Cola India and its Foundation, Anandana, and the Madhya Pradesh Tourism Board have signed an MoU to launch Project Clean Destination in Bandhavgarh, aiming to promote solid waste management over the next three years. The MoU, which aligns with the Government of India’s Responsible Tourism Mission and Swachh Bharat Mission, was executed in the presence of Sh. Dharmendra Bhav Singh Lodhi, Minister of State (Independent Charge) for Culture, Tourism, Religious Trust, and Endowments.

The expansion of ‘Project Clean Destination’ in Bandhavgarh National Park builds on Coca-Cola India’s success at Panna National Park, where waste management was implemented across 30 surrounding villages. In partnership with Saahas, Coca-Cola India has engaged local communities, establishing Material Recovery Facilities (MRFs) and village-level storage centers to streamline waste management. The initiative also creates livelihood opportunities by training Swachh Mitras (Waste Workers) for waste collection. As part of Coca-Cola India’s flagship campaign, Maidaan Saaf, this initiative promotes source segregation, raises awareness about responsible waste practices, and fosters strong community participation for long-term impact.

“The Madhya Pradesh Tourism Board is proud to strengthen its collaboration with Anandana – The Coca-Cola India Foundation through the expansion of Project Clean Destination. This initiative reflects our shared commitment to preserving the ecological heritage of iconic sites like Panna and Bandhavgarh National Parks. By addressing waste management challenges and fostering community participation, we together aim to set new benchmarks for sustainable tourism in the state, contributing to a cleaner and greener Madhya Pradesh.”

Dharmendra Bhav Singh Lodhi, Minister of State (Independent Charge) for Culture, Tourism, Religious Trust and Endowments

“Project Clean Destination continues the vision we set out three years ago when we began our partnership with the Madhya Pradesh Tourism Board for the cleanliness of national parks, starting with Panna National Park. It reflects our commitment to responsible waste management and eco-friendly practices. By establishing an efficient waste collection and recycling system in the villages around prominent tourist sites in Madhya Pradesh, we aim to protect these vital biodiversity hotspots while empowering local communities to adopt environmentally conscious practices. This partnership is a significant step towards creating scalable models for responsible tourism in India.”

Rajiv Gupta, Director – Anandana, the Coca-Cola India Foundation

By tackling waste at its source and fostering long-term community ownership, Project Clean Destination contributes to a cleaner, greener future.

About Anandana, The Coca-Cola India Foundation:

The Coca-Cola India Foundation, a Company registered under Section 25 of the Companies' Act is committed to sustainable development and inclusive growth by focusing on areas that aim to create a better and healthy society, and a strong and resolute India by enabling the common man to better his or

her life. In order to promote the Foundation's objectives, monetary grants and other assistance is provided to NGOs, beneficiary organizations, cooperatives, philanthropies, and such others who can be suitable partners in implementing projects for social welfare across the country.