The Glenwalk Rides High with 50,000 Cases (600,000 Bottles) Sold Nationwide and Targets 300,000 Cases by 2025-26

Mumbai, November 20th, 2024: In just seven months of this financial year, The Glenwalk, a premium Scotch whisky, has defied expectations and emerged as a major player in India's competitive spirits market. The brand has achieved remarkable growth, by selling over 50,000 cases (600,000 bottles) across 10 states, driven by the expertise of Cartel Bros and the leadership of co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh.

The Glenwalk's rapid growth is driven by strong performance in key markets. Maharashtra has emerged as the leading market, contributing over 45% of total sales, followed by Haryana (25%) and Uttar Pradesh (20%). The Glenwalk is currently available in 10 States - Maharashtra, Haryana, Goa, Daman and Diu, Delhi, Punjab, Chandigarh, Uttar Pradesh, Uttarakhand and Madhya Pradesh, with plans to expand in 5 more states in the upcoming month. Capitalizing on this momentum, The Glenwalk has ambitious expansion plans, aiming for a 500% increase in sales to reach 300,000 cases while expanding its footprint to over 18 states and five countries. To cater to diverse consumer preferences, The Glenwalk will introduce new formats, including 200ml nips in November 2024, and is anticipated to be a game-changer, with expectations of quadrupling sales. Additionally, the launch of 1-litre bottles in October 2024 will further boost sales.

"It's incredibly gratifying to witness The Glenwalk's rapid ascent in such a short span. This achievement is a testament to the relentless efforts of our team and the unwavering support of our consumers. As we expand our footprint and introduce new formats, we're excited to continue delivering exceptional experiences and solidifying The Glenwalk's position as a leading global spirits brand,"  

Mokksh Sani, Founder of Living Liquidz, Mansionz, and Co-founder of Cartel Bros.

This success can be attributed to its unique value proposition: premium quality at an affordable price. This winning formula, combined with strategic marketing and distribution, has resonated with Indian consumers and is further validated by its recent accolades. The flagship Scotch whisky, The Glenwalk, has been crowned with a Gold Medal at the prestigious India Wines and Spirits Award (IWS) 2024. Since its launch in June 2023, Glenwalk has garnered praise, winning not just people’s hearts but awards and accolades, including the Product Debut of the Year Gold Award at the Spiritz Conclave and Achievers' Awards 2024, a Gold Medal at ProWine 2023, a Silver Medal at the 2024 London Spirits Competition, and a Silver Medal at the IWSC 2024, underscoring its superior quality & exceptional taste and further cementing the brand’s versatile profile. 

"I’m thrilled to see the reception that The Glenwalk’s received in just 1 year. It's a testament to the brand's quality and the team's dedication. As we reach new heights, I’m confident that The Glenwalk will continue to set new standards in the global spirits industry," 

Sanjay Dutt, the renowned actor and brand ambassador for The Glenwalk.

With a strong foundation of quality, innovation, and strategic expansion, The Glenwalk is poised for success in 2025, actively selling in over 18 states and five countries. The brand is well-positioned to achieve its ambitious growth targets and solidify its status as a leading player in the industry.

About The Glenwalk: 

The Glenwalk Scotch Whisky, founded and owned by Cartel Bros is a premium blend crafted with the finest Scotch malts and grains, aged for three years. Sanjay Dutt is the celebrity brand ambassador for The Glenwalk. Produced in Scotland by one of the top 3 manufacturers in the world, The Glenwalk offers exceptional quality at an attractive price point. Within a year of its launch, Glenwalk has activated operations in six states in India, partnering with over 30 distribution partners—a rare feat for any new AlcoBev startup.