Vanaha Gin Deepens Footprint with Expansion into Madhya Pradesh Market

• Visionary Founder Vaniitha Jaiin Builds Momentum for India’s First Forest‑to‑Bottle Five‑Step Distilled Craft Gin by expanding her market to Madhya Pradesh

September 2025 — Vanaha Gin, crafted by Revelry Distillery in the lush Sattari forests of North Goa, is setting new standards for what Indian craft spirits can achieve both in flavour and innovation. Behind the brand is Vaniitha Jaiin, one of the first women in India to independently build, own, and run a distillery. In an industry historically built by men and dominated by legacy names, her journey is nothing short of historic. Inspired by a forest epiphany Vanaha blends vana (forest) and aha (a moment of realisation) this spirit channels purity, curiosity, and refined botanical craftsmanship into every bottle. Distilled and bottled at Revelry Distillery Vanaha’s forest-to-bottle approach has already earned global recognition, with the Vanaha gin being the only Gin in the world shortlisted in the ‘Innovation in Production’ category at the prestigious The Spirits Business Awards 2025—a category that includes just three finalists worldwide. This marks a powerful milestone not just for the brand, but for Indian spirits on the world stage.

Today, Revelry is proud to announce that Vanaha Gin is expanding into Madhya Pradesh , adding to its growing presence in key Indian markets. Vanaha, crafted as a ‘Forest in a Bottle,’ finds its natural connection in Madhya Pradesh - a state defined by its abundant forests. This marks a significant milestone in the brand’s roadmap as it brings Vanaha’s forest-born elegance to consumers who appreciate depth, authenticity, and artisanal quality. Vanaha is currently available in Goa and Madhya Pradesh, and within this year alone, the brand is set to expand across key markets in India. For a homegrown craft spirit, this pace of growth is nothing short of surreal, marking an unprecedented trajectory for an Indian brand in such a highly competitive and traditionally global-dominated category. 

Revelry Distillery is purpose-built to deliver excellence. Its five-step botanical extraction process  - Botanical Maceration, Copper Pot Distillation, Vapour Infusion, Cold Vacuum Distillation, and Staging was developed through intensive research and experimentation. With over 200 botanicals considered and studied, this layered method ensures that Vanaha emerges as a spirit rich in texture, aroma, and integrity. The distillery’s infrastructure, custom European copper pot still, R&D lab, data‑driven monitoring, and a design ethos rooted in terroir and sustainability underscores the brand’s commitment to precision, quality, and scale (approximately one million bottles annually).

As the spirits industry in India continues its premiumisation trend driven by consumers who seek elevated experiences rather than mere consumption Vanaha’s expansion into Madhya Pradesh serves as a bellwether. It is proof that India is capable not only of producing award-winning spirits, but also of innovating production, infusing tradition with purpose, and crafting brands that resonate both locally and globally.
“Vanaha was born from a simple but ambitious question — could we distill the spirit of a forest, with all its purity, honesty, and complexity? To answer that, we reinvented how gin is made. Every element of our five-step botanical extraction system was designed to mirror the rhythm of a forest — quiet, layered, and alive. After thousands of hours of R&D, the result is a 100% natural gin that evokes the freshness of untouched forest air. This shortlist is validation not just for Vanaha, but for India as an innovator in spirits.” says Vaniitha Jaiin, Founder & Chief Evangelist of Revelry Distillery.

About Vaniitha Jaiin: 

Vaniitha Jaiin is a pioneering force in the luxury beverage industry, seamlessly blending a strong corporate background with an unshakable passion for wines and spirits. Born in Ambasamudram, Tamil Nadu, into a traditional family, her early years surrounded by nature were shaped by personal tragedy—an experience that instilled resilience from a young age. By 13, she began entrepreneurial ventures to fund her education and, by 19, became a top-performing life insurance agent.

Her corporate journey spanned over a decade with leadership roles at top firms like Satyam, Ogilvy, Adecco, Flipkart, and Edifecs, where she built deep expertise in marketing, brand strategy, and consumer engagement. In 2010, breaking cultural norms, she shifted paths to pursue her true calling—wines and spirits—while balancing the responsibilities of motherhood, career, and education.

Vaniitha immersed herself in formal study through the Wine & Spirit Education Trust (WSET), London, and earned a specialization in Luxury Brand Management from ESSEC Business School, Paris. Over fifteen years, she travelled extensively across Europe, the US, and the UK—learning directly from global masters, judging international wine and spirit competitions, and becoming one of the few Indian professionals recognized as a globally travelled wine and spirits judge.

Her first venture, The Perfect Pour, was born from this journey, aimed at demystifying fine beverages through education, tastings experiences, building GTM strategies for alco bev brands and immersive storytelling.

In 2017, during a soul-stirring visit to the forests of Pondicherry, Vaniitha experienced a powerful moment of clarity. The name “Vanaha” was born—a blend of vana (forest) and aha (a moment of realization). Although not tied to a product at the time, the name stayed with her.

Years later, when she decided to create her first spirit—a gin—naming it Vanaha felt like destiny. Gin, known for its botanical base, naturally aligned with the spirit of the forest. With Vanaha, Vaniitha channels purity, curiosity, and nature’s surprise into every bottle, setting out to transform India’s spirits industry with a brand rooted in both personal evolution and nature’s wonder.

Vaniitha Jaiin is more than just a marketing expert and luxury beverage connoisseur; she is a visionary leader dedicated to transforming the way people experience and appreciate fine beverages. Her new venture in the spirits industry promises to bring a fresh and exciting dimension to India's beverage landscape, making her a true trailblazer in the world of wines and spirits. 

About Navvin Jaiin: 

Navvin Jaiin is a distinguished leader with over 24 years of unparalleled experience in the BFSI (Banking, Financial Services, and Insurance) sector. Navvin's illustrious career has been shaped by his tenure with some of the most prominent brands in the BFSI sector, including Tata AIA Life, Bajaj Allianz, Turtlemint InsurTech, ICICI Prudential, and ABN Amro Bank. He has consistently demonstrated his ability to manage and lead large, high-performing teams, often comprising over 2000 employees. 

Renowned for his expertise in driving start-ups, orchestrating turnarounds, and leading complex change management initiatives, Navvin is a specialist in P&L management, growth strategy, business development, financial and legal transactions, and risk management.

A builder at heart, Navvin has successfully created businesses that connect deeply with the soul of Bharat — reaching the remotest corners of the country and resonating with the aspirations of millions. At the same time, he has crafted sophisticated products and solutions tailored for the ultra-high-net-worth segment, seamlessly bridging the diverse needs of India's heartland and its metropolitan elite. His rare ability to straddle both worlds — Bharat and India — with equal finesse underscores his unique leadership vision and strategic acumen.

With a career dedicated to solving consumer challenges and driving business excellence, Navvin aims to leverage his extensive experience in strategic management and business development to redefine excellence in the space. His journey promises to bring a new level of excellence to the industry, offering consumers high-quality products that reflect his unwavering commitment to quality and innovation.