Bikano Unveils an Extravagant Array of Diwali Delights, Anticipates 40% Surge in Festive Sales

• Extensive range of gift hampers starting from Rs 180 to Rs 799
• New launches: "Dry Fruit Delight", "Royal", "Shahi Nazrana", "Anmol", "Uttam", "Baked Delight", "Rasmol", "Meetha Chatpata", "Baked Delight Rejoice", "Soulful Treats", "Anupam", "Uphaar", "Utsav", "Tarang", "Umang", "Abhinandan", "Albela", "Kaju Barfi", and more.
• 40% expected surge in sales, building on last year's remarkable 25% growth.
• Bikano expects INR 1800 turnover in FY23-24

New Delhi, November 08, 2023 – As the Festival of Lights, Diwali, approaches, Bikano, the acclaimed name in traditional Indian sweets and snacks, is set to bedeck the celebrations with an extraordinary range of delectable offerings. From the luxurious “Royal” to the delightful “Dry Fruit Delight,” the regal “Shahi Nazrana,” the cherished “Anmol” and more, Bikano has crafted an ensemble of indulgent treats, ensuring there's a perfect choice for every budget.

The festive season ushers in not just joy but also heightened economic activity, and Bikano has been agile in adapting to evolving consumer preferences. Last year's exceptional 25% surge in sales laid a robust foundation for the upcoming festive period, from Rakshabandhan to Diwali. Buoyed by this success, Bikano now anticipates a staggering 40% increase in sales this Diwali, underlining the brand's commitment to meeting and surpassing the expectations of its valued patrons.

Furthermore, in a strategic move to efficiently cater to the burgeoning demand, reduce transportation costs, and ensure swift delivery to Tier 2 and 3 cities, as well as rural areas, Bikano recently inaugurated a state-of-the-art plant in Greater Noida. This expansion reflects Bikano's dedication to not only meet the growing demand but also to strengthen its foothold in these crucial markets.

 "This year, Bikano once again aims to illuminate households with our exquisite range of Diwali offerings. Each product has been meticulously crafted to bring joy and sweetness to the celebrations. We are confident that our diverse product offerings and pack sizes will cater to a wide range of festivities. We've witnessed a remarkable surge in consumer confidence and purchasing power, and with our expanded manufacturing facilities, we are well-prepared to deliver joy to every corner of the country."

Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd

 "Diwali, the festival of lights, holds a special place in our hearts. It's a time when families come together to celebrate love, prosperity, and togetherness. At Bikano, we take immense pride in being a part of these cherished moments. Our extensive range of Diwali offerings is a testament to Bikano's commitment to being a part of your celebrations. We've curated a diverse selection of products, ensuring there's something for everyone. This year, we anticipate not only meeting but surpassing our sales projections, as we continue to grow and expand our footprint both nationally and internationally. The love and trust our customers place in us inspire us to strive for excellence and deliver joy to every household. We look forward to being a part of your Diwali celebrations and creating memories that last a lifetime."

Kush Aggarwal, Head of Marketing at Bikano

Bikano's commitment to quality, variety, and customer satisfaction has been the cornerstone of its success over the years. With an array of offerings to suit every palate and budget, Bikano is poised to make this Diwali an unforgettable celebration of sweetness and togetherness.

About Bikano:

Established back in 1950, Bikano is one of the foremost packaged snacks brands in the country. Tapping traditionally rich Indian culinary heritage and by way of its unique and signature offerings, it has come to occupy a permanent presence among consumers. What began as “Bikaner Namkeen Bhandar”, a modest tuck shop in Chandni Chowk, has turned into a massive sweet and savouries brand. Today, it has presence in over 35 countries including the UK, USA, Canada, Australia, New Zealand, Asia, Middle East, Africa and the Indian sub-continent. Within the country too, through a well-established distribution network, it maintains its presence at Retail, Modern trade, National and International Stores, Airports, Railways, Government Stores, Military and Police Canteens and Institutions. 

Today, Bikano boasts of 5 major production facilities across New Delhi, Greater Noida, Hyderabad, Rai and Yamuna Expressway. Deploying technology to the fullest, Bikano products is packed under ambient conditions through an application called MAP (Modified Atmosphere Packaging). Bikano has been awarded ISO 9001:2000 by UL India Ltd while also being recognized as an HACCP and SQF 2000 CM-certified organization. Its quality standards are also in accord with the FDA’s as well as Australia’s and New Zealand’s regulations.

With a rise in demand for ready-to-eat food, Bikano has also ventured into the RTE segment.

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