Bikano's Heartwarming Rakshabandhan Celebration at 'Sweet Home' Orphanage Strengthens Bonds and Advocates Adoption through #PyarkaMeethaBandhan Campaign

New Delhi, 29th August, 2023: This Rakshabandhan, Bikano, the prominent FMCG food brand deeply rooted in the cultural ethos of Bikaner, Rajasthan, extended its heartfelt celebration of sibling love to the children of the "Sweet Home" orphanage in Najafgarh. The brand's latest endeavor, a heartfelt continuation of its ongoing #PyarkaMeethaBandhan campaign, aims to spread joy, create meaningful connections, and advocate for adoption as a profound way to expand the bonds of family.

In the spirit of Rakshabandhan, a festival that signifies the enduring bond between brothers and sisters, Bikano took a heartwarming step by visiting the "Sweet Home" orphanage. The children residing there were treated to a day of joy, festivities, and camaraderie. The event saw the exchange of not only gifts and sweets but also the tying of rakhi threads, symbolizing a newfound bond of care and protection.

"Rakshabandhan is a festival that beautifully encapsulates the essence of love, companionship, and protection. As part of our ongoing #PyarkaMeethaBandhan campaign, we believe in extending this celebration to every corner of society, especially to those who may yearn for the warmth of sibling love. Our visit to 'Sweet Home' was an enriching experience, and we are humbled to have shared the joy of Rakshabandhan with these wonderful children."

Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt Ltd

"Love transcends blood relations, and the essence of Rakshabandhan is universal. With our campaign, we want to inspire not only the spirit of festivity but also highlight the potential of adoption as a means to create unbreakable bonds. Every child deserves love, care, and the joy of sibling companionship."

Kush Aggarwal, Head of marketing at Bikano

The #PyarkaMeethaBandhan campaign, which began its journey last year, aims to touch hearts and kindle meaningful relationships while raising awareness about adoption as a profound act of compassion. The campaign's latest installment portrays a touching narrative where a young boy's wish for a sister to tie him a rakhi is fulfilled through adoption, reinforcing the idea that love knows no boundaries or limitations.

As Rakshabandhan's festive fervor envelops the nation, Bikano's commitment to fostering love, bonding, and compassion resonates deeply. The brand's visit to the "Sweet Home" orphanage

and the continued efforts of the #PyarkaMeethaBandhan campaign serve as a testament to the power of love and unity that binds us all.

About Bikano:

Established back in 1950, Bikano is one of the foremost packaged snacks brands in the country. Tapping traditionally rich Indian culinary heritage and by way of its unique and signature offerings, it has come to occupy a permanent presence among consumers. What began as “Bikaner Namkeen Bhandar”, a modest tuck shop in Chandni Chowk, has turned into a massive sweet and savouries brand. Today, it has presence in over 35 countries including the UK, USA, Canada, Australia, New Zealand, Asia, Middle East, Africa and the Indian sub-continent. Within the country too, through a well-established distribution network, it maintains its presence at Retail, Modern trade, National and International Stores, Airports, Railways, Government Stores, Military and Police Canteens and Institutions.

Today, Bikano boasts of 5 major production facilities across New Delhi, Greater Noida, Hyderabad, Rai and Yamuna Expressway. Deploying technology to the fullest, Bikano products is packed under ambient conditions through an application called MAP (Modified Atmosphere Packaging). Bikano has been awarded ISO 9001:2000 by UL India Ltd while also being recognized as an HACCP and SQF 2000 CM-certified organization. Its quality standards are also in accord with the FDA’s as well as Australia’s and New Zealand’s regulations.

With a rise in demand for ready-to-eat food, Bikano has also ventured into the RTE segment.

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