Bikano’s Raksha Bandhan Campaign Celebrates Sibling Love and Advocates Adoption, Extending the #PyarKaMeethaBandhan Initiative


New Delhi, 28th August 2023: As the festive fervor of Raksha Bandhan envelops the nation, renowned snack and packaged food manufacturer, Bikano, unveils an emotionally stirring campaign aimed at fostering the spirit of love, bonding, and compassion. This unique initiative, an extension of the much-loved “#PyarKaMeethaBandhan campaign,” not only celebrates the festival but also raises awareness about adoption and the power of sibling relationships.

In continuation of the remarkable #PyarKaMeethaBandhan campaign launched last year, Bikano embarks on an inspiring journey to touch hearts and create meaningful connections. This year’s campaign delves into the profound emotion of sibling love while simultaneously encouraging adoption as a beautiful way to expand families. The heartwarming television commercial depicts a poignant scene where a young boy yearns for a sister to tie him a rakhi. His wish is fulfilled when his parents surprise him with a newly adopted sister, reinforcing the belief that love knows no boundaries.

“This Raksha Bandhan, we’re thrilled to unveil a campaign that not only honors the timeless bond between siblings but also underscores the importance of adoption in nurturing new relationships. Our society has more than 2 crore orphans, and the adoption rate is decreasing. Through our campaign, we aim to raise awareness about adoption and inspire people to consider embracing a new member into their families. By sharing your support for adoption, you can be a part of this noble cause.”

Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt Ltd

“Festivals are moments of unity, joy, and heartfelt connections. Through our #PyarKaMeethaBandhan campaign, our goal is to etch an unforgettable Raksha Bandhan in the hearts of all. Whether it’s via our vibrant social media presence, resonating across the radio-waves, or collaboratively crafting emotional connections with select societies and NGOs, Bikano aspires to weave a rich tapestry of emotions. This campaign stands as a testament to the enduring power of sibling bonds and the warmth of adoption.”

Kush Aggarwal, Head of Marketing at Bikano

As a part of this unique campaign, Bikano invites individuals to participate by giving a miss call on 971-8461-212 and expressing their support for adoption. We will be donation an equivalent amount to an orphanage. By joining hands with Bikano, each person becomes an advocate for creating a stronger, more compassionate society.

Raksha Bandhan marks not only the celebration of sibling love but also the initiation of new relationships. As Bikano takes the lead in this heartening endeavor, they invite everyone to embrace the essence of love and compassion this festival represents.

About Bikano:

Established back in 1950, Bikano is one of the foremost packaged snacks brands in the country. Tapping traditionally rich Indian culinary heritage and by way of its unique and signature offerings, it has come to occupy a permanent presence among consumers. What began as “Bikaner Namkeen Bhandar”, a modest tuck shop in Chandni Chowk, has turned into a massive sweet and savouries brand. Today, it has presence in over 35 countries including the UK, USA, Canada, Australia, New Zealand, Asia, Middle East, Africa and the Indian sub-continent. Within the country too, through a well-established distribution network, it maintains its presence at Retail, Modern trade, National and International Stores, Airports, Railways, Government Stores, Military and Police Canteens and Institutions. 

Today, Bikano boasts of 5 major production facilities across New Delhi, Greater Noida, Hyderabad, Rai and Yamuna Expressway. Deploying technology to the fullest, Bikano products is packed under ambient conditions through an application called MAP (Modified Atmosphere Packaging). Bikano has been awarded ISO 9001:2000 by UL India Ltd while also being recognized as an HACCP and SQF 2000 CM-certified organization. Its quality standards are also in accord with the FDA’s as well as Australia’s and New Zealand’s regulations.

With a rise in demand for ready-to-eat food, Bikano has also ventured into the RTE segment.