Bira 91 Taproom and Colocal Chocolates collaborate to launch limited-edition Beer Bonbons


New Delhi, June 18th, 2024: Bira 91 Taproom and Colocal Chocolates announced their groundbreaking collaboration and introduced unique beer bonbons on Father’s Day. This partnership united the two Delhi-based brands, both driven by a shared passion for innovation and creativity, to craft a truly unforgettable experience for the NCR audience.

The collaboration showcased the versatility of Bira 91’s Malabar Stout, which pairs exceptionally well with Colocal Chocolates, made with single-origin cacao from Idukki in Kerala. By combining their expertise, the brands aimed to elevate the customer experience at Bira 91 Taprooms, offering guests an exclusive and memorable treat around Father’s Day. Keeping in mind the body of the Bira 91 Malabar Stout, which is nutty and earthy with notes of coffee, the roasting profile of cacao beans is kept at medium variations. The two brands through this amazing innovation curated exquisite beer bonbons with 60% cacao which perfectly complements the profile of Bira 91 Malabar Stout. These beer-infused bonbons are a delicious mix of slightly dark chocolate shells and a gooey beer-filled center.

“We are thrilled to collaborate with Colocal Chocolates, leaders in cacao roasting and chocolate making in the NCR region. Our goal is to delight our guests with innovative offerings beyond just beers. This collaboration exemplifies the versatility of beers and highlights their potential to inspire future innovations.”

Rahul Singh, Senior Vice President – Pubs Vertical at Bira 91

“Being a homegrown craft chocolate brand, Colocal loved collaborating with another homegrown brand. The process of experimenting with a new ingredient is always insightful. Liquor-infused bonbons aren’t uncommon. But even for those who’ve tried beer bonbons before, the craft chocolate bonbons made by Colocal infusing Bira 91 Malabar Stout should taste like a delightful surprise. We had the Bira 91 team over at our chocolate factory at Colocal Dhan Mill to make the bonbons from scratch and it was a great learning experience for both teams.”

Anshi Saxena, Co-Founder of Colocal Chocolates

To continue the buzz around this exciting collaboration, Bira 91 Taproom and Colocal Chocolates have leveraged digital platforms, with both brands showcasing the partnership on their social media handles. On the occasion of Father’s Day, Bira 91 Taproom offered complimentary beer bonbons to all fathers who visited their Taprooms. The beer bonbons are available for purchase till stock lasts at Bira 91 Taproom locations in DLF Avenue, Saket, and DLF Cyberhub, Gurgaon. Bira 91 Taprooms are continuously dedicated to creating unforgettable experiences for their guests, and their unique offerings in the food and beverage space elevate the Taproom experience even further. With the addition of beer bonbons from Colocal Chocolates, they take this experience to new heights, making each visit to the Taproom truly exceptional and unforgettable.

The future holds exciting possibilities for further collaborations between Colocal Chocolates and Bira 91 Taproom, promising to #MakePlayWithFlavors and chocolates.