Blue Tokai Coffee Roasters launches ‘Debut Series’; introduces six first-time specialty coffee producers from India 

National, June 2, 2022: Blue Tokai Coffee Roasters, India’s largest and fastest-growing specialty coffee  brand, today announced that it will be launching coffee lots by six first-time specialty coffee producers  under its latest initiative ‘Debut Series’. An extension of Blue Tokai’s endeavour to foster a fair and  commercially viable ecosystem for Indian specialty coffee producers, the ‘Debut Series’ will mark the  onset of these producers’ journey into the world of specialty coffee. 

The ‘Debut Series’ celebrates the joy of firsts in the specialty coffee industry in India - a segment  that has witnessed a remarkable growth in the last few years. With less than 50 specialty producers  in 2013 to over 200 producers now, this magnification is a testament to the growing demand for good quality Indian coffee and its potential to put India on the global coffee map. 

As part of this series, Blue Tokai will showcase multiple different lots from each estate and will be  releasing these sets over the next three months. Finding their home in the dense coffee regions of  Coorg, Chikmagalur, Araku Valley as also Koraput - an upcoming region for specialty coffee, these lots  will be exclusively sourced and roasted by Blue Tokai and will range from light to dark roasts. Coffee 

lovers can buy these lots from Blue Tokai’s website and over 50 cafés across the country. 

“The thrill of doing something for the first time is very special and the ‘Debut Series’ is as exciting  for us as it’s for these first-time specialty producers. We feel humbled to be able to give these  producers a platform to showcase their efforts and start a new phase in the Indian specialty coffee  industry. We look forward to welcoming more first-time specialty coffee producers and taking the  ‘Debut Series’ to a wider set of customers, as we all celebrate Indian specialty coffee.” 

Matt Chitharanjan, Co-Founder and CEO, Blue Tokai Coffee Roasters

The ‘Debut Series’ will launch with three light roast lots from Anai Kadu Estate, a quaint 50-acre  plantation that borders the Devamachi Reserve Forest of Coorg. Each month, Blue Tokai will launch  coffees from two new estates as part of this initiative, with the last lot scheduled for its debut in  August 2022, before revealing the second edition during the next harvest. 

About Blue Tokai Coffee Roasters 

Blue Tokai Coffee Roasters is India’s largest and fastest-growing specialty coffee brand, with its headquarters in  Gurgaon, India. Launched in 2013 as a roastery, Blue Tokai’s vision is to make great quality Indian coffee more  accessible across formats. As pioneers of specialty coffee in India, Blue Tokai has been instrumental in shaping  the evolving coffee culture in the country, at par with global standards. 

Over the years, the company has evolved and expanded its operations with standalone cafés and roasteries  across India. Currently, the brand is home to 3 roasteries and over 50 physical outlets across major Indian cities  & regions. In addition to these, Blue Tokai has also partnered with the country's marquee retail outlets, luxury  hotels & restaurants, top corporates and co-working spaces amongst others. 

The company ensures highest quality across its offerings, by sourcing the best quality Indian beans and roasting  them with expertise to enhance flavours. Blue Tokai aims to make specialty coffee more accessible to consumers  through its cafés, brewing classes and website. In less than a decade, Blue Tokai has roasted more than 1000  tons of coffee and served close to 3 million cups, making it a customer-favourite.

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