Blue Tokai Coffee Roasters launches the third edition of ‘Producer Series’; brings some of India’s highest-scoring, rarest and most experimental coffee nano lots

National, July 5, 2022: After registering overwhelming response and record sold-out coffee lots in 2020 and 2021, Blue Tokai Coffee Roasters, India’s largest and fastest-growing specialty coffee brand, today announced the launch of ‘Producer Series 2022’.

Celebrating India’s highest-scoring coffees that are grown, processed and roasted in nano lots, the limited edition 'Producer Series' is curated with coffees sourced from some of India's most visionary coffee producers experimenting with innovative processing techniques. Each of these special coffees are lightly roasted by Blue Tokai's in-house roasters to enhance their unique, complex profile. The first edition of the ‘Producer Series’ was launched in the middle of the pandemic in 2020, and the phenomenal response for the series is a reflection of the pent up demand for rare, high-quality Indian coffee.

“The 'Producer Series' is an opportunity and platform for us to highlight coffee producers that are innovating with experimental processing methods at the farm. It has been our pleasure to work with our long-time inventive partner farms to preserve and highlight unique fruity and floral notes of these limited-edition coffees. The response to these lots is a testament to the increasing appetite for experimenting with coffee and the growing community of specialty coffee lovers.”

Matt Chitharanjan, Co-Founder and CEO, Blue Tokai Coffee Roasters

Similar to Blue Tokai’s other roasted coffees, all lots of 'Producer Series 2022' will be available in several grind sizes, making it a perfect fit for any type of brewing method that consumers prefer. Coffee enthusiasts can order these lots from www.bluetokaicoffee.com.

About Blue Tokai Coffee Roasters

Blue Tokai Coffee Roasters is India’s largest and fastest-growing specialty coffee brand, with its headquarters in Gurgaon, India. Launched in 2013 as a roastery, Blue Tokai’s vision is to make great quality Indian coffee more accessible across formats. As pioneers of specialty coffee in India, Blue Tokai has been instrumental in shaping the evolving coffee culture in the country, at par with global standards.

Over the years, the company has evolved and expanded its operations with standalone cafés and roasteries across India. Currently, the brand is home to 3 roasteries, over 50 physical outlets across major Indian cities and regions including Delhi NCR, Mumbai, Bangalore, Hyderabad, Kolkata and Chandigarh as also international operations in Japan. In addition to these, Blue Tokai has also partnered with the country's marquee retail outlets, luxury hotels & restaurants, top corporates and co-working spaces amongst others.

The company ensures highest quality across its offerings, by sourcing the best quality Indian beans and roasting them with expertise to enhance flavours. Blue Tokai aims to make specialty coffee more accessible to consumers through its cafés, brewing classes and website. In less than a decade, Blue Tokai has roasted more than 1000 tons of coffee and served close to 3 million cups, making it a customer-favourite.

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