Blue Tokai Coffee Roasters opens its 100th outlet in India 

National, March 12, 2024: After taking the entire country on an unparalleled coffee journey and putting Indian specialty coffee on the global map, Blue Tokai Coffee Roasters, India’s largest specialty coffee brand, has opened the doors to its 100^th café in the country. With its latest cafe in Kolkata, the company has achieved its target of hitting the milestone before FY24 and is well on its way to curating a pan-India coffee experience that brings people together over shared interests.

For Blue Tokai, while it started as a small roastery experience centre in the lesser-known neighbourhood in Said-ul-ajaib in Delhi, these cafés have proved to be an instrumental channel in shaping India’s coffee preferences across demographics. The brand has witnessed a 2x growth in its café presence since FY23, mirroring the ever-increasing demand for specialty coffee - a segment popularised by Blue Tokai’s inception in 2013.  

“With the increasing affinity for high-quality coffee, consumers are now actively seeking out-of-home coffee experiences that extend beyond just transactions and focus on the need for inclusive, safe spaces. Such experiences, when paired with a thoughtfully curated food menu and experiential offerings like workshops, have transformed the way people see coffee shops. Our growth in the last 12 months reflects the impending demand for go-to coffee spots and increasing brand loyalty. Our aim is to take this count closer to 200 by the end of the coming fiscal year.”  

Shivam Shahi, Co-Founder and COO, Blue Tokai Coffee Roasters

No matter where one is, Blue Tokai’s cafés are located at places of convenience like premium markets, corporate parks, malls, and residential neighbourhoods - an organic extension of the consumers’ daily schedule. Echoing the aim of making great tasting Indian coffee more accessible across the country, Blue Tokai’s 100^th café is strategically located in the bustling neighbourhood of Ballygunge and brings together the soulful aroma of freshly brewed coffee, an extensive range of artisanal bakes, delicious food options and a perfect spot for readers, with a bookstore by Bahrisons Booksellers on the first floor. 

The Ballygunge outlet will be home to several hot and cold brews like Espresso, Pourover, Americano, Cappuccino, Flat White, Trioccino, Vietnamese-style iced coffee amongst many others - all brewed using Blue Tokai’s high-quality roasted beans. Customers will be in for a treat with food preparations ranging from healthy to indulgent and a wide variety of sweet and savoury options, baked to perfection by Suchali’s Artisan Bakehouse. This café will also be home to a compelling collection of roasted coffee beans, fresh breads and other coffee and bakery retail offerings.  

About Blue Tokai Coffee Roasters 

Blue Tokai Coffee Roasters is India’s largest and fastest-growing specialty coffee brand, with its headquarters in Gurgaon, India. Launched in 2013 as a roastery, Blue Tokai’s vision is to make great quality Indian coffee more accessible across formats. As pioneers of specialty coffee in India, Blue Tokai has been instrumental in shaping the evolving coffee culture in the country, at par with global standards. 

Over the years, the company has evolved and expanded its operations with standalone cafés and roasteries across India. Currently, the brand is home to 4 roasteries, 100 physical outlets across major Indian cities and regions including Delhi NCR, Mumbai, Bangalore, Hyderabad, Kolkata, Chandigarh, Mohali and Pune, as well as international operations in Japan. In addition to these, Blue Tokai has also partnered with the country's marquee retail outlets, luxury hotels & restaurants,  top corporates and co-working spaces amongst others. 

The company ensures highest quality across its offerings, by sourcing the best quality Indian beans and roasting them with expertise to enhance flavours. Blue Tokai aims to make specialty coffee more accessible to consumers through its cafés, brewing classes, website and social media. So far, Blue Tokai has roasted more than 1.2 million kgs of coffee and served well over 5 million cups, making it a customer-favourite. 

For more information, please contact: 

Jaanhavi Dhokariya jaanhavi@bluetokaicoffe.com | +91 75063 40552

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