Brand Storii Expands ITS Presence To Rajasthan With Storii Jaisalmer 

New Delhi, 29^th May 2024: ITC Hotels recently signed a management agreement with Jaipur based Dangayach Group, for a property under brand Storii, in Jaisalmer, Rajasthan. Storii by ITC Hotels, Jaisalmer is set to be a 119-key resort located towards the east of the city on Jodhpur-Jaisalmer Road. The resort will feature a restaurant, bar, approximately 7000 sqft of banquet and meeting space.

Jaisalmer is one of the largest tourism districts in Rajasthan and is featured as a “must-visit” destination in most Rajasthan desert circuits. The city offers a perfect blend of art, architecture, hospitality, scenic beauty, and cuisine. Jaisalmer is renowned for its unconventional desert safari with camel rides, cultural performances, and adventure activities. The city’s yellow sandstone is known to glow during sunset, making it a high point in every tourist’s itinerary. The resort’s yellow-stone fort architecture is inspired by the regions landscape. The plush interiors and elegant décor shall provide an ambiance be-fitting the cultural significance of the city and showcase the very essence of brand Storii.

"This project is a tremendous leap permitting a quick entry into a high visibility and popular leisure market with our cherished brand Storii. We are already present with over 800 keys across our various brands in Rajasthan. These include hotels in Jaipur, Jodhpur, Khimsar, Jaisalmer and Udaipur. Storii Jaisalmer will enable us to offer yet another unique destination experience in the Rajasthan desert circuit”.

Anil Chadha, Chief Executive, ITC Hotels,

"We are delighted to sign Storii for our latest resort project in Jaisalmer. The resort’s positioning in a strong leisure market aligns well with the unique positioning of the brand Storii supplemented with the operational strength of ITC Hotels. We embark on this new relationship with ITC Hotels with much hope for growth in the future.” 

Harimohan Dangayach, Chairman & Founder and Atul Dangayach, Managing Director of Dangayach Group,

Storii is a collection of hand-picked boutique properties, designed to satiate the ever-evolving needs of the global traveller. Consisting of intimate-sized properties in the premium segment, Storii by ITC Hotels can be found at both expected and unexpected destinations, breath-taking locales or sites steeped in history, golden untouched beaches or jungles thriving with adventure, quiet scenic valleys or deserts buzzing with folklore. Each property offers a distinct experience, and these unique stays will ensure that the brand tells a story like no one else.

About ITC Hotels Group: www.itchotels.in

With the enduring Namaste as the symbol of its brand experience, ITC’s Hotel Group is one of India’s leading luxury hotel chains offering comprehensive hospitality solutions through more than 130 hotels with over 12000 keys across 80 destinations in the country. Embodying ‘Responsible Luxury’ as its guiding premise, ITC’s hotel group integrates India’s fine tradition of hospitality with globally benchmarked services to reflect the culture and ethos of each destination, through a collection of hotels. Staying ahead of the sustainability curve, ITC Hotels became the largest chain in the world to have 22 LEED Platinum certified hotels. The first 12 hotels in the world to receive LEED Zero Carbon Certification and the first 4 hotels to be LEED Zero Water Certified are ITC Hotels. ITC’s hotel group operates under six distinct brands; ‘ITC Hotel’ and brand ‘Mementos’in the Luxury space, ‘Welcomhotel’ in the upper upscale segment, brand ‘Storii’ in the premium space, ‘Fortune’ in the mid-market to upscale and ‘WelcomHeritage’ in the heritage leisure segment. 

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