Brand Storii to Expand Presence to Uttarakhand With a River-Front Property

New Delhi, 19th March 2024: In keeping with its focus on the asset right growth strategy, ITC Hotels announced the signing of Storii Rishikesh, Uttarakhand. Located on a hillside, Storii Rishikesh offers breathtaking views of the river from elevated vantage points. Expected to commence operations by 2026, Storii Rishikesh is set to become a scenic retreat in the region.

Nestled within a serene locale just an hour's drive from Rishikesh, the 55-key property features well-appointed, spacious rooms, including suites with private plunge pools. Additionally, it will offer banquet facilities, multiple dining options, and various recreational amenities. Surrounded by tranquil environs with picturesque river views, Storii Rishikesh provides a peaceful escape from urban life. Currently, ITC’s Hotel group has 9 operating properties and a pipeline of 4 across its various brands in Uttarakhand.

“Storii by ITC Hotels is expanding its presence pan India. With brand Welcomhotel, Fortune and Welcomheritage already entrenched in this great land, we are looking forward to launch Storii Rishikesh in Uttarakhand. Given the increased focus on wellness and immersive guest experiences, this destination has emerged as a favourite among travellers, both domestic and international. From adventure sports, moments of calm, to hosting intimate gatherings, Storii Rishikesh will cater to varied requirements.”

Anil Chadha, Chief Executive, ITC Hotels

“In the last few years, Rishikesh has seen a notable surge in its appeal as a favoured leisure destination. Our association with ITC Hotels is an exciting addition to contribute to its continued growth and popularity. We are confident that ITC Hotels’ expertise in delivering exceptional service, culinary excellence, and unparalleled hospitality will make Storii Rishikesh a highly sought-after getaway in times to come.”

Piyush Aggarwal, Director, Alokik Ganga Pvt. Ltd.

Storii is a collection of hand-picked boutique properties, designed to satiate the ever-evolving needs of the global traveller. Consisting of intimate-sized properties in the premium segment, Storii by ITC Hotels can be found at both expected and unexpected destinations, breath-taking locales or sites steeped in history, golden untouched beaches or jungles thriving with adventure, quiet scenic valleys or deserts buzzing with folklore. Each property offers a distinct experience, and these unique stays will ensure that the brand tells a story like no one else.

About ITC Hotels Group: www.itchotels.in

With the enduring Namaste as the symbol of its brand experience, ITC’s Hotel Group is one of India’s leading luxury hotel chains offering comprehensive hospitality solutions through more than 130 hotels with over 12000 keys across 80 destinations in the country. Embodying ‘Responsible Luxury’ as its guiding premise, ITC’s hotel group integrates India’s fine tradition of hospitality with globally benchmarked services to reflect the culture and ethos of each destination, through a collection of hotels. Staying ahead of the sustainability curve, ITC Hotels became the largest chain in the world to have 23 LEED Platinum certified properties. The first 12 hotels in the world to receive LEED Zero Carbon Certification and the first 3 hotels to be LEED Zero Water Certified are ITC Hotels. ITC’s hotel group operates under six distinct brands; ‘ITC Hotel’ at the Luxury end, ‘Welcomhotel’ in the upper upscale space, ‘Fortune’ in the mid-market to upscale segment and ‘WelcomHeritage’ in the heritage leisure segment. Brand Mementos in the Luxury segment and brand Storii in the premium segment are the latest addition to the ITC Hotels portfolio.

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