Brij Hotels announces the launch of its latest property called BRIJ Atmanya at Bhowali, Nainital

• BRIJ Hotels brings forward a unique stay experience providing hyper locale culture from the regions they are based in
• BRIJ Hotels collaborated with Kama Ayurveda & Nicobar for a bespoke experience for the guests at the property launch

New Delhi, 11th June 2024: Brij Hotels, a collection of distinguished boutique hotels announces the launch of its newest luxury property, the BRIJ Atmanya at Bhowali. Tucked away amidst the hills of Bhowali, Nainital, Brij Atmanya promises a luxurious escape 5,000 feet above sea level. Located in the Lake District of Kumaon, the Brij Atmanya is a 25-minute drive from Bhimtal, Naukuchiatal and the Naini Lake.

In line with BRIJ’s ethos of delivering immersive experiences in India’s unique locations, while preserving the heritage and culture of each place, BRIJ Atmanya aims to provide an experiential stay at Bhowali. Brij Atmanya embodies Brij Hotels’ core principle of crafting immersive experiences. Here, guests delve into the rich heritage of the Kumaon region while indulging in unparalleled luxury.

Handcrafted Luxury Reflecting Local Charm

The property offers its guests 12 luxury rooms and suites handcrafted to reflect the aesthetics and cultural heritage of the Kumaon region. Open terraces, lush gardens, and expansive decks provide the perfect setting for relaxation and quality time with loved ones. The breathtaking 360-degree valley view further elevates the guest experience.

Brij Atmanya also offers an on-site spa, a multi-recreational area and long walking trails for guests to relax and rejuvenate. An on-site multi-cuisine restaurant with a special focus on local Kumaoni flavours is also available for guests to savour local delicacies.

The Launch Event

The launch of the BRIJ Atmanya was graced by lifestyle, travel and beauty media and influencers who were the first to experience a stay and activities at the newly opened property. The launch event was joined by India’s leading beauty and skincare brand Kama Ayurveda with a rejuvenating yoga practice followed by Mukh Abhyanga, a facial yoga activity that truly helped guests connect with their inner selves along with Nicobar, a leading lifestyle brand to make this a well-rounded wellness experience.

Udit Kumar & Anant Kumar, Founders at BRIJ talk on the property launch, “We are delighted to unveil Brij Atmanya, the newest addition to our distinguished collection. We

have meticulously crafted unique experiences that celebrate the rich culture of Kumaon, alongside the region’s captivating flora and fauna. Our focus lies on curating hyperlocal experiences, ensuring a truly personalised and unforgettable stay for our guests.”

Brij Atmanya beckons you to a luxurious escape where tranquillity meets cultural immersion. Embrace the Kumaon experience and create memories that last a lifetime.

About BRIJ

Brij is a collection of bespoke hotels that offer heartwarming hyperlocal experiences, all while prioritising sustainability. They prioritise Sustainability as a core value, with the zero-kilometre concept minimising environmental impact. Each Brij property unlocks a unique adventure, transporting guests to the heart of local culture and hidden gems. Discerning travellers seeking a connection to place and a commitment to the community find a perfect fit at Brij Hotels.

With a legacy of 8 Decades of hospitality – 10 awards in excellence – 8 locations and counting, Brij Hotels is a summation of 1 vision, that the best and most beautiful things in the world cannot be seen, spoken or even touched – they must be felt.

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