Britannia likely to invest over Rs 300cr in Bengal

Britannia Industries (BIL), one of the leading food companies in India, is planning a major investment in Bengal after many years. A top official of BIL told TOI that for long Britannia has not invested in the state so now the time is ripe to set up a big new facility here.

It is learnt that the food giant might invest Rs 300-350 crore in a new a state-of-the-art facility in Bengal. “We are speaking to the state government for scaling up here,” he added. It is also learned that the Britannia officials were shown a land near Kharagpur in an industrial park. However, the executive indicated that it would look for some incentives to go ahead with its plan in the state.

Britannia’s existing plant at Taratala is the oldest plant of the company. Besides, it has a contract manufacturing unit near Dankuni. “It is a very old plant. In the last 10 years, the company has invested in Bihar, Odisha, and Assam but there was no fresh investment in Bengal. But now, we are planning to make some,” he added.

Elaborating its business in Bengal, the executive added that the state is a third largest market for Britannia in the country. “The revenue from West Bengal is over Rs 750 crore. Some products like cakes West Bengal and east as a whole is the largest market for us,” he added.

Besides setting up modern plants, Britannia may also set up cold chain infrastructure in the state as part of its national plan.

Currently, the company is also setting up cold chain infrastructure at Ranjangaon near Pune. Britannia is now present in biscuit, cake, rusk, bread, and dairy. It is also entering new areas like croissants in technical collaboration with Greek snack food company Chipita.

Source:-https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/britannia-likely-to-invest-over-rs-300cr-in-bengal/65631245