BWH Hotels now focussed on enhancing the presence of World Hotels in India, Bangladesh and Sri Lanka through Sorrel Hospitality

BWH Hotels, a prominent global player in the hospitality industry recognized for its unwavering dedication to exceptional service and unparalleled guest experiences, is thrilled to announce a strategic move that marks a significant milestone in its journey. Harnessing the power of Sorrel Hospitality, the master franchisee for the region, BWH Hotels is set to expand its footprint in the vibrant South Asian market, with a focused initiative to strengthen the presence of World Hotels in India, Bangladesh, and Sri Lanka.

Enabled by BWH Hotels' landmark acquisition of World Hotels in the year 2019, this strategic move reaffirms BWH Hotel’s steadfast commitment to providing luxury accommodation and elevated guest satisfaction across diverse destinations within the South Asian region.

“With a dedicated focus on enhancing the presence of World Hotels in India, Bangladesh, and Sri Lanka, we are committed to elevating the standards of luxury accommodation and guest satisfaction. This move, fueled by the landmark acquisition of World Hotels in 2019, underscores BWH Hotels' unwavering dedication to delivering exceptional service and creating unparalleled guest experiences throughout the diverse landscapes of South Asia."

Larry Cuculic, President and Chief Executive Officer, BWH Hotels

"I am delighted to announce a strategic leap that signifies a remarkable chapter in our journey. Partnering with Sorrel Hospitality, our esteemed master franchisee, we are poised to extend our influence in the dynamic South Asian market”

Ron Pohl, President of International Operations and of World Hotels

"We are thrilled to embark on this exciting journey of expansion of World Hotels in India, Bangladesh & Sri Lanka. These countries hold immense potential in the luxury hospitality sector and this strategic move is a testament to our dedication to enhancing the presence of World Hotels in this region."

Atul Jain, COO- India, Bangladesh & Sri Lanka, BWH Hotels.

As BWH Hotels embarks on this exciting new chapter, it invites guests, partners, and stakeholders to join in the anticipation of a transformative era in hospitality. With a legacy built on trust, innovation, and a commitment to excellence, BWH Hotels is set to elevate the bar of luxury hospitality and create lasting memories and unforgettable experiences for guests across India, Bangladesh, and Sri Lanka.

About BWH Hotel Group:

BWH Hotels is a leading, global hospitality network comprised of three hotel companies, including WorldHotels, Best Western® Hotels & Resorts and SureStay Hotels®

Built on the foundation of Best Western Hotels & Resorts (BWHR), an iconic hotel brand that boasts over 70 years of legacy and experience, BWH Hotels was formed following BWHR’s acquisition of another renowned hotel brand, WorldHotels. WorldHotels boasts a stunning collection of hotels and resorts in premier destinations around the world in the upper upscale and luxury segments.

With SureStay Hotels already experiencing tremendous success in the economy segment under the guidance of BWHR, the WorldHotels acquisition brought together three standout companies and created a portfolio of hotel options in every market segment from economy to luxury.

BWH Hotels serves as the umbrella parent organization to each hotel company, bringing a full-suite of options to travelers and developers, while also protecting the unique identity of each brand. This creates a global network of approximately 4,300 hotels across every chain scale segment, in over 100 countries and territories worldwide.

BWH Hotels brands include WorldHotels brands: WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive, and WorldHotels Crafted; Best Western Hotels & Resorts brands: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection®, and BW Signature Collection®; and SureStay Hotels brands: SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio^SM.

Website: https://www.bwhhotels.com/content/bwh-hotels/en_US.html

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