Cadbury’s purple reign ends bitterly; now even Earth has a claim to the colour

It is indeed unfortunate that due to purple prose, Cadbury has lost its battle to protect its distinctively imperial raiment for its chocolate wrappers from its arch-rival Nestlé. It seems the company’s argument to retain its specific purple was a shade too “wide-ranging”, so less words may have won the day — and the colour.

For a company that was almost born to the purple — the colour was chosen in 1905 reportedly because it was a favourite of the (by then) late Queen-Empress Victoria — losing its bid for exclusive rights to the shade Pantone 2685C must have left a bitter aftertaste.

Cadbury’s record on purple has been rather patchy, given that it lost a similar battle to confectioner Darrell Lea in Australia over a decade ago. But Nestlé’s performance has been no better either as it had to cede to cat food maker Mars in 2010 on the colour purple too. Of course, Earth has a claim to the colour as well — scientists now say that before it became a blue dot, our planet was purple!

Source:-https://economictimes.indiatimes.com/magazines/panache/cadburys-purple-reign-ends-bitterly-now-even-earth-has-a-claim-to-the-colour/articleshow/67844547.cms