Carlsberg and Liverpool Football Club celebrate 30 years of partnership with iconic limited-edition packs

Maharashtra, India, November 10^th: To mark 30 years of the longest standing partnerships in Premier League  football, Carlsberg India is launching 5 limited edition of beer in cans inspired by some of the iconic kits on  the front of Liverpool FC shirts from its rich association with the Danish brewer. The iconic special-edition  cans will be first available in Maharashtra. The collection features some of the most celebrated players in  Liverpool FC history: Ian Rush, Sami Hyypiä, Robbie Fowler, Jamie Carragher and Luis Garcia and the can  designs are inspired by the official player jersey from the memorable seasons of the past. These limited edition cans feature Liverpool FC’s Liverbird, player name, signature and draws the design inspirations from  the memorable seasons of the past. 

“At Carlsberg  India, we are very excited to launch these iconic limited edition cans to celebrate 30 years of Carlsberg &  Liverpool FC, the longest standing partnership in the Premier League. These limited-edition cans are a  testimony of our constant effort to provide innovative & unforgettable experiences for our consumers. These  stunning cans will not only excite the football fans in India but will also drive community engagement among  the beer consumers.” 

Partha Sarathi Jha – Vice President Marketing, Carlsberg India,

“We are extremely proud to be  celebrating 30 years as partners of Liverpool FC. This partnership is deeply rooted in a shared set of values  and goes way beyond a regular sponsorship. To share a journey for 30 years, through the ups and downs, is  truly special and what better way to celebrate this by sharing this unique launch with the fans” 

Global Sponsorship Director at Carlsberg Group, Louise Bach

“We are  thrilled to celebrate 30 years of our partnership with Carlsberg. It’s an iconic collaboration, and we consider  them more than a partner; Carlsberg are a true supporter of Liverpool Football Club. They’ve been a part of  some of the club’s most memorable moments and we have a unique relationship. The new limited-edition  packs are a wonderful way to recognise and reignite some fond memories for LFC supporters, reflecting on  our great history together” 

Ben Latty, Commercial Director, Liverpool FC

The limited-edition designs are created by a Bristol based agency, Taxi Studies and Everland from  Copenhagen. These limited-edition packs will be also soon be available in other states in India.  

About Carlsberg India  

Carlsberg India Private Limited (CIPL) commenced its operations in 2007 with the first production in Paonta  Sahib, Himachal Pradesh. CIPL focuses on developing and strengthening its brand portfolio through  commitment to superior quality brew and innovation that excites and engages its consumers. The product  portfolio of the company includes its brands – Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg 

Strong and Tuborg Classic. As part of the Carlsberg Group, Carlsberg India offers beer for every occasion  and for every palate and lifestyle.  

To know more about Carlsberg India, log on to www.carlsbergindia.com  

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