Cheval Collection invests in New Brand

All India, 26 April 2022: Cheval Collection has launched a new urban lifestyle serviced apartment brand, MY Locanda. The company plans to grow the brand by targeting dynamic cities around the world. 

said: “In December 2018 we announced our vision for Cheval Collection to expand beyond key cities in the UK and to take on new management contracts both in the domestic and overseas markets. The launch of our exciting new brand, MY Locanda, demonstrates that vision coming to life, and we are already talking to many developers and investors about future locations.”

Mohammed Almarzooqi, Managing Director, Cheval Collection,

Cheval Collection is working with real estate developers, family offices, HNW individuals and other investors, focusing on the UK, Europe and the Middle East, while considering all opportunities globally. The launch will take Cheval Collection to three brands, with MY Locanda joining Cheval Maison and Cheval Residences. The brand is upscale to upper upscale with service levels customised to the needs of the modern, discerning traveller, and representing a more affordable price point for guests and investors.

The brand will centre around the accommodation, supported by a strong F&B offering and The Lounge, a vibrant community space open to guests and local residents. MY Locanda blurs the lines between hotels and serviced apartments, with communal kitchens and the ‘Wall of Curiosity’, allowing residents and locals the chance to borrow and loan items sourced from the community for their stay.

“MY Locanda is a perfect complement to Cheval’s existing brand offering, giving us the scope to deliver an exciting new concept that responds to and anticipates changing traveller behaviour. Each new property is designed to reflect the mood and personality of its surroundings and will be enhanced by up-to-date technology and superior service.”

Cheval Collection’s Chief Operating Officer, John Philipson,

About Cheval Collection

Cheval Collection is an award-winning hospitality company specialising in high quality serviced apartments worldwide. The collection includes the Cheval Residences, Cheval Maison brands and MY Locanda brands. Cheval Collection has extensive expertise and resource available to take on new projects, from inception to opening alongside support functions across the business, from technical services, operations and facilities management to revenue and reservations, human resources and sales and marketing.

About MY Locanda

MY Locanda is an innovative creative new urban hospitality brand from serviced apartment specialists Cheval Collection which will be deeply grounded in its location and population. MY Locanda properties will offer stylish design-led, fully equipped apartments in vibrant cities around the world where guests can be immersed in the heart of the local community. MY Locanda will appeal to those with an independent, youthful mindset travelling for leisure or business. The brand will cater for solo travellers, families or groups of friends keen to find a stylish city base where they can feel part of the local environment. Spacious ground floor communal areas will be ideal for both co-living and co-working spaces with high-speed Wi-Fi, food, drinks and essentials, as well as dedicated spaces for business meetings and calls.

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